BaselWorld 2009 – An American Horologie connoisseur’s take Part I
Written by Nathan
As our train pulled into the main station in Basel, our excitement grew. After all, BaselWorld 2009 is supposed to be the premier unveiling of the latest and greatest in the Watch World.
Just a few words about the City of Basel itself. Basel is a quaint city in Switzerland located on the borders of Germany and France. While the exact year of its’ establishment is unkonwn, Basel (“Basilia” in Latin) was first documented in 374AD. It is the third to the largest city in Switzerland with approx. 167,000 inhabitants. While the primary language spoken in Basel is German, inhabitants also speak a German dialect known as Basel-German. It also boasts (self-proclaimed) “the world’s first international train station”. Additionally, as you may well know, Basel hosts the world’s largest Watch show in the world.
We got to the show and were politely greeted in the press office. We quickly organized ourselves in the Press area, and immediately began our tour of the show. While, as expected, the main hall consisted of the world’s top watch-makers, names like Corum, Rolex, Hublot and Zenith (to mention but a few) there were some names that were conspicuously missing this year.
More to come.
This post was written by Nathan. If you have any questions or comments you may contact him at nathan@jewelerslounge.com




This year’s Basel world show witnessed the come back of Tourbillons , one of the most complicated horological creations.