Definitively inspired by car racing, the new automatic super-chronograph from SAINT HONORE puts the Le Mans spirit on your wrist. Created for performance, it is first and foremost an exceptional measuring instrument. The chronograph times become clear and admired through skilfully architected reading. The silver-tinted dial, in a honeycomb caseback, appears in a clear and racey composition, just like the dashboard in a racing car – round, graduated counters, brightly-coloured hands – or tachymetric scale graduated up to 407 km/h, symbolic figure of the maximum speed record never achieved during a 24 Hours race.

The outsized orange figure 15 recalls the start time for the mythical 24 Hours races: 15 hours (3 p.m.). The Haussman Forty 7-24 hides its finest asset inside its titanium finish case – the automatic Valjoux 7750 chronograph movement, visible through a transparent crystal. The brand’s two racing-driver ambassadors, Stéphane Sarrazin, for Peugeot, and Christophe Tinseau, for Pescarolo, were wearing SAINT HONORE’s new “machine” , the Haussman Forty7-24, when it made its debut at the Spa 1,000 in advance of one of the year’s major events, the Le Mans 24 Hours. What better work-out for this exceptional watch!

Movement: Automatic chronograph movement VALJOUX 7750, 25 rubis, 28’800 vph, 44 hours power reserve
Cam mechanism, 2 push-buttons
Engraved oscillating weight, Côtes de Genève décor
Functions Hours, minutes, second, chronograph and date
Case Stainless steel case, titanium PVD finishing, 47 mm
Sapphire crystal, front and back
Water resistant to 50 m
Dial White, honeycomb décor with luminescent hourmarkers
Open-worked stainless steel hands
Graduated tachometric scale up to 407 km/h
Hour and 30-minute counters at 6 and 12 o’clock respectively.
Big date at 4 o’clock
Small seconds at 9 o’clock
Bracelet/Strap Black leather strap, orange stitching on deploying buckle. Additional black rubber strap décor “clou de Paris”

For the second year in a row, the Darwel agency has the great pleasure to unveil the latest creations of the Swiss finest watch brands for your Christmas issue. By mid-October, you will receive a series of newsletters presenting the latest creations guaranteed 100% Swiss Made. Each letter will cover around ten products, that is exclusively addressed to the media and that will come together with a press release informing you about the latest trends as well as the health status of the economy of the Swiss watch-making industry.

DISCOVER THE LATEST CREATIONS OF THE SWISS FINEST WATCH BRANDS !

Diary ready…
The first edition of the newsletter will be sent out in a few days, followed by other bulletins which will be continuously broadcast. So, go ahead and save some space in your Christmas issue in order to tell your readers about the most recent achievements of the Swiss brands.

Steady… Download!
All the new items will be presented in French and English, and will enclose a technical data sheet. It will forward you to the http://www.swisstime.ch website, where you can find all these information, but also download high-resolution pictures as well as the original press releases when given by the brands. Note that the website is dedicated to the media and an accreditation – which needs to be done only once and is free of charge – is required !

www.swisstime.ch, a website conceived for you!
Are you not acquainted with swisstime yet? It is a platform exclusively dedicated to the products of Swiss brands in the watch-making and jewelry industry. It is managed by a specialized press agency and references 216 brands and more than 1,500 products. The website offers you to navigate in its contents in five languages – English, French, German, Italian, and Spanish – in only a couple of clicks. You will also find useful information about the Swiss Exhibitors at BASELWORLD.

BASELWORLD 2011, March 24th to 31st
As you certainly know, the two months prior to BASELWORLD will be very intense. Darwel will not derogate from its custom and therefore will communicate, all in good time, the latest news of the Swiss Exhibitors as well as their appointment that you cannot miss! In the course of February 2011, the Press Preview will unveil in premiere the items that will create the trends and the brands to keep an eye on. In a shape of newsletter or a press pack, you will know everything: current trends, news, economic evolution, press releases and the schedules of the Swiss Exhibitors! We will distribute the unmissable Swiss Exhibitors Guide as of the press day on March 23rd 2011 as well as during the Salon at the Swiss Press Center in Hall 1.2, stand B01. The document will also be available online on http://www.swisstime.ch/ as of March 24th. Be ready!

The Darwel team is looking forward to presenting you the latest in the Swiss watch-making products and remains at your disposal for any questions or comments.

Audemars Piguet Offshore diamonds Watches and Jewelery Hound’s tooth check, gingham or polka-dot fabrics; the stripes on a zebra, the spots on a dalmatian, a checkered flag, a chess board… Black and white are diagonal opposites as inextricably entwined as the day and the night. The Royal Oak Offshore collection gives pride of place to these inseparable twins that remain innately superior to colors in that they never go out of fashion and thus maintain their unassailable dominance.

Audemars Piguet is offering aficionados of Royal Oak Offshore chronographs a range of timepieces that can be appreciated like a crescendo, like an irresistible acceleration of time. The steel and rubber basic models will delight purists looking for a sporting look perfectly suited to their wrist with a 37 mm-diameter case and free of any frills. Exit diamonds! Then come those with a gem-set bezel, designed for refined women with a strong and slightly impertinent nature. And in the ultimate version, steel gives way to white
gold on a black chronograph adorned with the fiery sparkle of hundreds of diamonds.

Steel and rubber make a self-sufficient pairing
These unashamedly sporty models are the first 37 mm Royal Oak Offshore chronographs to turn their noses up at diamonds. The legendary stainless steel octagonal bezel shines with a splendid purity that actually highlights its noble bearing. Its eight polished hexagonal screws stand out clearly and echo the profile of the polished bezel. These brilliant surfaces make an admirable contrast with the satin-brushed finish on the rest of the case. The subtle nuances of the steel vie with the charm of the rubber strap and the black or white pushers. The dials also play on the theme of opposites, with white hour-markers and Arabic numerals adorning the “M e g a T a p i s s e r i e ” motif on the black dial, while the silvered dial features black hands and markers. These two timepieces are clearly destined to become classic basics.

More flirtatious: steel, rubber and diamonds
In an irresistibly tempting combination, the imposing signature case of the Royal Oak Offshore appears with a diamond-set octagonal bezel that lights up the black and steel version radiating an assertively bold style; and matches the silvered dial of the white rubber variation that exudes a cool, fresh charm. Embodying just the right amount of chic sophistication, these interpretations preserve the sporting spirit of this collection focused on rubber and steel and are liable to become summer must-haves.

Scintillating diamonds
Rubber is transfigured and ennobled by the power of diamonds adorning its full-set 18-carat white gold case. Counting the folding clasp securing the strap, this chronograph is embellished by 323 diamonds totalling 5.9 carats. In an ultimate precious touch, the dial counters are crafted in mother-of-pearl and create a striking contrast with the black “Mega Taerie” motif, while the passing hours are marked off with diamonds. This chronograph is destined for exceptional women who will be sure not to miss a moment of life’s most meaningful moments.

Beautiful inside and out
The entire range is equipped with a top-quality self-winding chronograph movement that is impeccably finished. Given the reliability and accuracy of this caliber, these newcomers to the Royal Oak Offshore collection might well lay claim to be simply perfect ? each in their own distinctive way!

TECHNICAL SPECIFICATIONS
Royal Oak Offshore Chronograph
References
26283ST.OO.D002CA.01
Stainless steel, black rubber strap
26283ST.OO.D010CA.01
Stainless steel, white rubber strap

Case
Stainless steel
Diameter: 37 mm
Steel case, polished steel hexagonal screws
Black or white rubber-molded crown and pushers
Back engraved with the Royal Oak Offshore on a polished medallion
Water resistance : 50 m

Dial
Black with exclusive “Mega Taerie” motif, black counters, Arabic numerals and white square hour-markers with a luminescent coating
Silvered with exclusive “Mega Taerie” motif, silvered counters, black Arabic numerals and white square hour-markers with a luminescent coating
White gold hour and minute hands with a luminescent coating

Strap
Black or white rubber with stainless steel AP folding clasp

Royal Oak Offshore Chronograph
References
26048SK.ZZ.D002CA.01
Stainless steel, diamond-set bezel, black rubber strap
26048SK.ZZ.D010CA.01
Stainless steel, diamond-set bezel, white rubber strap

Case
Stainless steel
Diameter: 37 mm
Black or white rubber-moulded bezel set with 32 brilliant-cut diamonds (approx. 1.25 carats)
Black or white rubber-moulded crown and pushers
Back engraved with the Royal Oak Offshore logo on a polished medallion
Water-resistant to 50 meters

Dial
Black with exclusive “Mega Taerie” motif, black counters, Arabic numerals and white square hour-markers with a luminescent coating or
Silvered with exclusive “Mega Taerie” motif, silvered counters, black Arabic numerals and white square hour-markers with a luminescent coating
White gold hour and minute hands with a luminescent coating

Straps
Black or white rubber with stainless steel AP folding clasp

Royal Oak Offshore Chronograph
Reference
26092CK.ZZ.D002CA.01

Case
18-carat gold with black rubber-molded bezel, entirely set with 323 brilliant-cut diamonds (approx. 5.9 carats)
Diameter: 37 mm
Black rubber-molded crown and pushers
Back engraved with the Royal Oak Offshore logo on a polished medallion
Water-resistant to 20 meters

Dial
Black with exclusive “Mega Ta[word removed]erie” motif, white mother-of-pearl counters, eight diamond hour-markers and white square hour-markers with a luminescent coating
White gold hour and minute hands with a luminescent coating

Strap
Black rubber with AP folding clasp in diamond-set 18-carat white gold

Movement

Calibre : 2385 selfwinding
Total diameter : 26,20 mm
Casing diameter : 11.5 lignes (25,60 mm)
Total thickness : 5.50 mm
37 jewels
Up to 40-hour power reserve
Cadence of the balance: 21,600 vibrations per hour
Finish: all parts meticulously decorated; main-plate circular-grained and sandblasted; counter-pierced holes; bridges circular-grained and adorned with Cotes de Geneve motif

Functions
Hours and minutes
Small seconds
Chronograph with central seconds hand, 30-minute and 12-hour counters
Date

The enduring appeal of the Royal Oak family is a combination of Audemars Piguet’s quality and attention to detail and Genta’s iconic design. These elements have been carried over to ranges of jewellery, a Royal Oak pendant and a set of Royal Oak rings.

THE ROYAL OAK PENDANT
The Royal Oak redefines the universal symbol of love: the heart. On the outside, it’s a heart reinterpreted in the style of the Royal Oak collection. There is nothing soppy about this kind of love. On the contrary, it is fashioned by the octagon on which the Royal Oak has built its reputation and cut to form eight polished, angular and gleaming facets. This is a resolutely modern vision of a loving relationship. Last but not least, a detail that is anything but coincidental: the link is attached to the heart not by the middle but on the side, which makes the heart tilts at a slight angle. Meanwhile, a closer look at the inner lines of the heart reveals the harmony of more classically rounded curves. For love is as always a matter of embraces, of sensuality, and of tenderness. The new Royal Oak pendant thus strikes the perfect balance between a stylized heart and a romantic heart, reaching a universal dimension radiating a timeless beauty fully attuned to
today’s woman.
This exquisite jewelery creation is ideal for all occasions. As a birthday, Valentine’s Day, or Christmas gift, it can serve as a passionate declaration, a promise and a token of love. It comes in white or pink gold and in a choice of three widths: 20, 28 or 50 mm. All are diamond-set: the 50 mm pendant features a snow setting. It size and its fine craftsmanship make it a truly spectacular necklace. The 28 mm version is pave-set, while the 20 mm is adorned with a grain setting. The pendant can thus be highlighted by a deliberately chosen plunging neckline or discreetly hidden from sight as a luminous intimate adornment.

ROYAL OAK OFFSHORE RINGS
The new Audemars Piguet rings epitomize the finest signature features of the Royal Oak Offshore watch. The result is original models with a strong character embodying a fascinating merger of opposites by combining brute force and refinement. These are jewelery models that will be far more than mere ornaments, perfectly reflecting the beauty and the personality of the woman wearing them.
The Royal Oak Offshore signature codes expressed through these pink or white gold rings are the famous octagon and the “Mega Taerie” motif. The octagon is understated, elegant and distinctive, effortlessly confirming its status as the shape that revolutionized high-end watchmaking. It asserts itself as the emblem of sports watches and is immediately recognizable. The rings skilfully pick up the octagon theme, including the hexagonal screws which appear on the side of the ring. The exclusive “Mega Taerie” criss-cross motif adorning the dial of Royal Oak Offshore chronographs gives the rings a distinctly contemporary technical style. The “Mega Taerie” pattern comes in a choice of three versions. The pure non gem-set version highlights the satin-brushed finish of the gold, magnificently alternating with gleaming polished surfaces. The diamond-adorned variations are either random-set or full-set. And finally, the rings are available
in 12 or 6 mm widths.

Tempograph original technology is absolutely unique in its kind. It consists in the first and only 10-second retrograde complication activated by a visible cam mechanism. This invention has been patented (patent pending), since Tempograph can be considered as one of the most creative watches on today’s market.

The distinctive feature of Tempograph is its retrograde seconds mechanism, which is constantly on the move. The watch is a non-stop visual delight, enlivened by the regular ballet of a hand that marks off the time in ten-second segments alternating with an instant retrograding motion. At 9 o’clock, the cam mechanism is truly spectacular and has been left visible so as to enable the wearer to admire it in action. The cam is composed of six teeth and performs one rotation per minute. It releases a titanium lever adjusted to the 100th of a gram.

Movement
Exclusive self-winding mechanical, made up of 125 parts
Technology Patent pending
Decoration Blued steel screws, oscillating weight decorated with “Côtes du Jura” ® motif

Functions
Hour & Minute
10 seconds retrograde mechanism
Jewels 27
Winding Automatic winding in either direction
Oscillations 28,800 vph
Frequency 4 Hz
Balance-spring Flat
Balance Four arm Glucydur type
Escapement Lever
Power reserve 42 hours

Case
Original design by Louis Moinet®, composed of 48 different elements
Case diameter 47 mm
Water-resistance 30 metres

Caseback
Secured with 6 screws, engraved with individual number and Louis Moinet markings
Crystals Two anti-glare sapphire crystals
Crown guard Patent pending

Dial
Decorated with “Côtes du Jura” ®

Hands
Galvanic blue or rose gold-plated, fitted with a cap (exclusive Louis Moinet feature)

Bracelet
Hand-sewn Louisiana alligator leather
Width between lugs 24 mm

Buckle
Original design by Louis Moinet®, in steel 316L or 18K rose gold and black titanium
folding clasp

Watch box Louis Moinet Book in leather

Limited Edition 5 Limited Editions of 60 watches each :
• LM-13.65.50/50 – 18K Rose Gold & Yellow Gold, Black dial
• LM-13.40.50/50 – 18K Rose Gold & Titanium Grade 5 & Steel, Black dial
• LM-13.40.60/50 – 18K Rose Gold & Titanium Grade 5 & Steel, Silver dial
• LM-13.20.50/50 – Titanium Grade 5 & Steel, Black dial
• LM-13.20.60/50 – Titanium Grade 5 & Steel, Silver dial

Love is longer lasting than flowers, less fattening than chocolate Love is meant to endure. Shouldn’t the present you give to express your love do the same thing? Chocolate is delicious but it will soon be eaten and forgotten (unless it has added unwanted pounds). Flowers are beautiful but before long, they will wilt and be thrown away (unless you gave artificial flowers which would be the wrong way to express your genuine affection).

OMEGA has some proposals for gifts which will last well beyond this Valentine’s Day. And the next. And the one after that. And the one after that.

he will love his De Ville 4-Counters Co-Axial Chronograph with its four sub-dials dramatically spread across the face of the watch. In a staggered row, from left to right, they feature the small seconds, a seven-day counter, the 12-hour counter and the 30-minute counter. Just above the centre of the watch is a window which shows the day of the week. Like the Ladies’ De Ville Co-Axial Chronograph, this COSC-certified chronometer is at once sporty and elegant.

Make this Valentine’s Day one to remember with an OMEGA De Ville Co-Axial Chronograph. It will still be expressing your feelings next Valentine’s Day (we can’t say the same about the flowers and the chocolate).

Movement

- Exclusive Omega calibre 3890
- Self-winding chronograph
- Officially certified chronometer
- Jewels: 33
- Frequency: 28’800 A/h (4 Hz)
- Power reserve: 52 hours
- Exclusive features with:
o Co-Axial Escapement
o Omega free sprung-balance
- Luxury finish

Case – Stainless Steel
- Diameter: 41.00 mm
- Height: 15.90 mm
- Water resistant up to: 100 m (330 ft)
- Brushed case
- Brushed crown with polished embossed Ω; brushed pushers
- Domed scratch-resistant sapphire crystal with anti-reflective treatment on both sides
- Brushed screw-in caseback stamped with God Chronos medallion

Dial
- Grey dial with black subdials
- Applied brushed 18Ct gold , date window, subdial top numerals (60 – 7 – 12 – 3) and index (no Super-LumiNova)
- Chrono 12-hour & 7-day recording to view upside down
- Transferred red “REC” in the 3 chrono subdials
- Transferred “Co-Axial Chronometer” in 9H subdial

Hands
- Brushed facetted 18Ct gold hour-minute hands; white Super-LumiNova
- Brushed 18Ct gold chronograph subdial and skeletal small-seconds hands
- Brushed rhodium-plated central chronograph hand; red tip

Bracelet
- Brushed-polished 9-row stainless steel bracelet (Omega patented screw-and-pin system) with safety butterfly clasp encrusted with polished 18Ct red gold ;

The world of aviation, with its technical fascination and wealth of adventurous heroes, has always been a source of passion prompting the dreams of mankind. A host of industrial sectors find their roots and their direction for development in this field, thanks especially to the constant progress made in aeronautics. Collaboration with watchmaking companies in the area of instruments for measuring was quite vital in the old days. The arrival of computerization in the cockpit, with its extreme precision, has meanwhile enabled amateurs of this sector to enjoy its instrumentation.

Perrelet, specializing in the creation of energy through movement since 1777, was impressed by the power of the propulsion of airplanes, generated by its key element, the gas turbine. Focusing on this external component, an ingenious rotating device exploiting the force of the air, Perrelet has established a clear connection with its double rotor and the launch of its new collection: TURBINE.

The new TURBINE models are exclusively equipped with the Perrelet P-181 automatic Double Rotor movement. The exceptional design of this collection could have come from the drawing board of a reactor engine designer or a state of the art technology research office. In fact, the TURBINE came to life from the drawings and technical research of our watchmaking engineers, who have defied the laws of gravity.

The double rotor, transformed for the occasion into a turbine fitted with 12 blades made of titanium, covers the whole of the dial and slips beneath an interior black raised area, showing luminous numbers. On the under dial, luminous markers accentuate the optical effect and make the impact of this model all the more sensational.

Respecting the specifications of a fuselage and its aerodynamics, the turbine is housed in a 44mm concave-shaped case, perfectly recreating the original appearance of the reactor. Even the crown, specially worked and integrated in the case, respects these perfect lines. Its functionality is assured by a latch which in the open position allows winding and resetting. On the reverse side, a sapphire crystal reveals the black lacquered bridges, angled and polished. The oscillating weight, whose design is particularly inspired by the aeronautical sector, exhibits the same quality of finish. A black rubber bracelet with its folding clasp completes the ensemble, ensuring its owner complete comfort. The TURBINE collection is available in plain titanium, DLC-treated titanium or in the noble material of 18ct pink gold.

According to Isaac Newton’s third law of physics, “For every action there is an equal, opposite reaction”. Fortunately, the TURBINE by Perrelet will not propel its owner into the air, but it will deserve his admiration, beyond any shadow of doubt.

A1047/1 (DLC-treated titanium)*

Movement Automatic P-181, Open-worked, black Perrelet rotor
Power reserve 42 hours
Frequency 28,800 (4Hz)
Rubies 21
Case 44mm
Case material Titanium, Anti-glare sapphire crystal (front & back)
Water-resistance 5 ATM
Dial Black, with black luminous numerals and indexes, Titanium turbine, Red luminous stripes on under dial
Bracelet Natural black rubber, DLC-treated folding titanium clasp

* DLC coating
The coating we are talking about is called “DIAMOND LIGHT COATING” or Diamond like Carbon and has a hardness of 4000 to 5000 HV (Vickers). It is an unscratchable diamond coating, which we can deposit on a titanium or steel surface (1700 HV). In comparison, a gold base would have a hardness of 150HV. The technique consists of a diamond ionic bombardment in a clean room under vacuum. The DLC coating is a 1 micron thick deposition of carbon, and as you know, carbon becomes diamond (for information, diamond has a hardness of 10,000 HV), so it is hard and unscratchable, but only half as hard as diamond. This coating has been used for 20 years in a lot of other domains, such as aeronautic and Formula 1 and recently in the high-end watch industry. Only a couple of brands are using this coating, because of its high price and technical production difficulties, involving a pigmentation process, oven treatment and final mat or shiny polishing.

For the first time in its history, Blancpain has created a special-shaped watch. The Manufacture in Le Brassus is presenting an authentic jeweler creation set with over 500 diamonds and pink sapphires, and housing the world’s smallest self-winding movement, Calibre 615. This extraordinary timepiece is to be issued in a symbolically limited edition of 14 to celebrate Valentine’s Day 2010.

This exceptional creation is an anthem to Love and to Femininity, starting with the white and pink mother-of-pearl dial forming a heart and framed by a bezel set with over 500 diamonds and pink sapphires. A heart-cut diamond also appears at 12 o’clock, while the pin buckle is set with a pearshaped pink sapphire.

The exquisite beauty of this exceptional two-hand watch also lies in the slenderness of its movement. Blancpain is proudly reintroducing the famous “Lady Bird” Calibre 615, still regardedas the world’s smallest self-winding movement and which can be admired through the sapphire crystal case-back.

This shaped watch is delivered with two genuine satin straps – one black and the other white. It comes in an extremely elegant presentation box featuring a design reflecting the pure lines of this dainty Valentine’s Day model crafted in a strictly limited edition of 14.

“Saint-Valentin 2010”, pink and white mother-of-pearl dial set with 9 round diamonds and a heart-shaped diamond, pin buckle set with a pear-shaped sapphire, self-winding

Caliber

Thickness : 3,90 mm
Diameter : 15,70 mm
Power-reserve in hours : 40
Jewels : 29
Components : 180
Limited edition of : 14

Case

White gold, bezel set with 404 diamonds and 66 pink sapphires, crown set with a cabochon-cut pink sapphire

Thickness : 8,00 mm
Diameter : 48 x 33 mm
Water-resistance : 3 atm/bar*
Sapphire crystal back : Yes
Interhorn space : -

* The water-resistance value expressed in metres corresponds to overpressure expressed in bars or atm. 1 bar or atm corresponds to a 10-metre water column.

Carat weight

Diamonds : ~1,69
Pink sapphires : ~0,38

The Ulysse Nardin Classico Lady watch collection ennobles fine Swiss watchmaking with the exceptional art of enamel. Introduced in 18-karat white gold, the Ulysse Nardin Classico Lady measures 35mm in diameter, and features bezel and lugs set with rows of round brilliant diamonds. This opulent presentation serves as an appropriate surrounding for breathtaking kiln-fired enamel dials set with diamonds. Unique creations of the master artisan, these dials depict delicate and fanciful birds with splendid plumage. The brilliant colors of these enamels are matched to richly colored straps in hand-sewn alligator leather. White gold winding crowns are accented by a row of blue sapphire cabochons.

The Ulysse Nardin Classico Lady features a self-winding mechanical movement with the 22K gold centrally-mounted decorated winding rotor providing further visual delight through an exhibition sapphire caseback. The timepiece is fitted with curved sapphire crystals, and is water resistant to 50 meters. The fine leather strap is joined to a folding clasp in the appropriate colour of 18-karat gold. An elegant oval plaque affixed to the left side of the case with two screws displays the individual number of each timepiece.

Technical Details
Classico Lady
Ref. Nr. 8150-112
Diameter: 35 mm
Case: 18 ct white gold case with 60 diamonds
Dial: Genuine jewelery enamel dial set with diamonds
Power-reserve: Approx. 42 hours
Winding: Self-winding
Water-resistant: 50 meters
Crystal: Anti-reflective sapphire crystal
Strap: Alligator leather strap
Buckle type: Folding clasp

The new Cartier Captive Watch has surely captivated our attention. It will be unveiled at SIHH 2010 and it looks like the privileged attendance will be sure to seek it out. Captive de Cartier, large model, rhodium-plated white gold, diamond-paved dial. Cartier introduces its new model “Captive” to be discovered at the SIHH 2010.

Unlike BaselWorld which is the oldest and most prestigious watch show, SIHH is more exclusive. Reserved for only the most prized authorized dealers, an exclusive invitation is required to attend. Just like the guest list is short so are the companies that have “booths”. Generally they are only the most powerful and influential Swiss watch companies. While at BaselWorld 2009 a few large Swiss watch companies were absent, at SIHH they aren’t.

The Technical Details of this Cartier Watch
Case: 18 carat rhodium-plated white gold – Diameter: 35 mm
Bezel: set with round diamonds
Dial: set with round diamonds
Crystal: sapphire
Water resistance: 30 meters
Strap: light gray brushed canvas
Folding clasp: adjustable, in 18 carat rhodium-plated white gold
Movement: quartz
Total diamonds: 3 carats.

TAG Heuer seems to be pulling all stops this Cyber Monday. TAG Heuer has been using Google AdWords to promote it’s online watch stores (or the stores of it’s authorized watch dealers). Turning to the Internet this Cyber Monday shows a very new and significant trend in the luxury watch world. TAG Heuer has unveiled many new collections and is now entering the internet market.

Examples such as the TAG Heuer Grand Carrera. From the Carrera to the Grand Carrera: this legendary Tag Heuer collection has been expanded with a new, exceptional timepiece inspired by modern GT cars. Powered by a series of chronograph or GMT mechanical movements, this refined and distinguished timekeeper is offered in a limited pink gold series of 1000 with a brown or silver dial. What is more, it features a new exclusive function, the calibre RS, which, thanks to its double rotating disc system, provides an intuitive reading of the time.

For many years they TAG Heuer Watches have shunned the Internet but now they seem to be embracing it. Here are two examples of their online stores. The first is their Link off Google Ads which shows you a large amount of authorized dealers. Then your have their memorabilia store.

However what TAG Heuer Watches must learn is that in order to compete online you must have a fully loaded store with the ability to purchase watches direct. When TAG Heuer Watches are made readily available, I predict they will see more revenue.