Facebook, MySpace and Twitter the new outlet of the Luxury Brands

Written by Alex Wolpo

Luxury brands have always prided themselves with their rich history of exclusivity. However with the popularity of social networks such as Facebook and Twitter they are becoming accessible to all. While they are not abandoning the traditional methods of publicity and the air of exclusivity they are embracing the new Web 2.0 user with unusual interest.Companies like Cartier have over 32,000 fans on their Facebook pages and they are only growing. Even Über exclusive brand Patek Philippe has almost 8,000 followers.

This growing modernisation trend is quite exciting. Many of the watch companies have resisted the Internet for quite some time growing only in exclusive circles. However this year at BaselWorld Corum made a shocking announcement. They are to open an online boutique to sell their watches. They are now coming onto exclusive territory held by exclusive dealers such as GoldWatches.com and Amazon.com.

So next time you are on your favorite social network watch look out for luxury brands. You now don’t have to have a pocket full of cash to join the exclusive club.

This post was written by Alex Wolpo. If you have any questions or comments you may contact him at alex@jewelerslounge.com