We have found this intervew with the CEO of Movado. Enjoy

Movado Watches

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THE FIRST ACT IN THE DIVE WATCH REVOLUTION - IWC’S DEEP ONE
If you started with a blank page to create the ultimate diving watch, what would you shortlist as your key features? This was the question IWC engineer Richard Habring asked himself while sitting on the deck of a dive boat during his holiday. Then, after consulting with dive masters as to what would comprise the ultimate submersible wrist instrument, an idea coalesced in his mind: it would be made from titanium, that recently declassified military material also used frequently in aviation, surgery and nuclear power plants. Titanium was totally anti-corrosive with a strength-to-weight ratio that was off the charts. The watch would have an internal rotating bezel for the ultimate security in recording elapsed dive time. It would also feature a depth gauge, so that if your dive computer failed, you could use that as a vital backup tool. In short, in an emergency situation, it would be perfectly equipped to save your life.

The next thing to be established was that the watch would have to be 100-percent mechanical, in deference to the brand’s history in mechanical timepieces. A purely mechanical watch was also dependable in a way that an electric watch wasn’t. If well maintained, it would function in perpetuity, while an electronic watch would need to have its battery changed regularly. But beyond this, a purely mechanical watch would never be a slave to the almost engineered obsolescence present in all electronic devices. Such is the nature of the binary beast that in a few years’ time, as with mobile phones, computers and now digital cameras, it is guaranteed that superior technology will replace it. A mechanical watch, even one with a depth gauge, could always be repaired by a skilled watchmaker. With these in mind, IWC set out to go where none had dared. How did it create a mechanical depth gauge for this ultimate dive machine? It looked to one of the most proven techniques of measuring pressure.

To understand how the Deep One works, we need to go back to the Industrial Revolution. The era of steam engines allowed major advancements in travel via locomotive, and industrial manufacturing. But steam engines could also be dangerous if pressure was not regulated using blow off valves. As pressure increased, it approached a threshold between efficient energy production and explosive danger. To accurately gauge this threshold, engineers turned to a device called the Bourdon Tube, invented in 1849 by a French scientist and watchmaker named Eugène Bourdon, and capable of measuring pressure up to 100,000 pounds per square inch.

The principle behind the Bourdon Tube is simple: a closed metal tube acts as a pressure-sensing element. The tube is coupled to a pressure source, and once pressure enters, it causes the tube to straighten. Conversely, less pressure causes the tube to coil. This motion is transmitted via a special linkage system to a hand that indicates pressure on the face of the gauge. Several of the components in this linkage come straight out of a watchmaking textbook, including a toothed rack system, not unlike that in perpetual calendars, and retrograde watches, proving that Bourdon’s joint expertise in science and watchmaking made him uniquely suited to transfer technology from one discipline to another.
As man began to explore the seas, he discovered that the Bourdon Tube device allowed him to accurately read water pressure at different depths. A Bourdon Tube depth gauge works in exactly the same way as a Bourdon Tube pressure gauge. In the depth gauge, instead of pressurized gas, water enters the sealed tube. At greater depths, when water pressure is higher, the Bourdon Tube straightens out, placing greater tension on the linkage system and causing the hand on the depth gauge to rise higher. In shallower water where water pressure is lower, the tube coils tighter, releasing tension on the gauge’s hand and causing it to return towards zero.
When it was released, the Deep One was a revelation. It was a space age-looking, true super-computer for the wrist, achieved entirely through artisan watchmaking techniques. Some controversy arose around the Deep One’s decidedly un-deep depth rating of 100 meters, but it is important to understand that this depth rating has nothing to do with the company’s waterproofing abilities. By 1982, IWC had already achieved a staggering water resistance rating of up to 2,000 meters with its Ocean 2000 titanium dive watch. Even more impressive was that this watch achieved the rating without the use of a helium release valve, as was found on the next deepest rated watch of the time, the Rolex Sea Dweller. When asked how IWC was capable of this, the company’s technical director Kurt Klaus told us, “Just make the watch well enough that helium doesn’t enter it to begin with, and it becomes a non-issue.”

In fact, the 100-meters depth rating of the Deep One was stipulated in order to protect the sensitive depth gauge mechanism. The logic is simple: the Deep One uses an open-element Bourdon Tube device to measure water pressure. The more water pressure exerted on it, the greater it deforms. But if you look at the diagram of how the Bourdon Tube is placed inside the watch case, you can see that space is tight. As such, there are limits to how much the Bourdon Tube can alter its geometry. For this reason also, the depth gauge mechanism is calibrated to read up to 45 meters - any further deformation of the Bourdon Tube is not possible in the limited space. As the manual for the Deep One explains: “To avoid possible damage, the depth gauge is protected by a mechanical device from about 50 meters, and will not register depths below this level.” But there is yet another reason that IWC capped the depth measured by the Deep One to 45 meters: Bourdon Tube depth gauges are most accurate in depths of 40 meters or less.

So, how do you use the Deep One? The watch comes equipped with an air pump that is easily attached to the valve through which water enters. Before each dive, you use the pump to fill the Bourdon Tube with air, to ensure that the gauge is good to go. Just before submerging, you set the internal rotating bezel to mesh with your minute hand to show elapsed dive time. The depth gauge is made up of two overlaid hands in a configuration similar to the hands of a split seconds chronograph. As you descend into the sea, the hands will move together, providing you with a reading of your depth on the perimeter of the dial. Once you reach the deepest depth of your dive, the yellow deepest depth hand will remain in place, even after you resurface. To reset this, you simply press the same crown used to set the internal rotating bezel.

An interesting question is that of how varying altitudes could be compensated for in the Deep One. As air pressure at sea level is greater than air pressure at higher altitudes, this will have an effect on the Bourdon Tube device in the watch.
Now that they had identified the technology on which to base their mechanical depth gauge, how did IWC transplant the Bourdon Tube into a relatively flat watch just 44 mm in diameter? For starters, Jaeger-LeCoultre’s ultra-flat automatic caliber 891 was selected to drive the timekeeping function. At that time, both manufactures were headed by the same person - the legendary Günter Blümlein. As such, sharing of calibers and technology was common. The remaining work focused on building a super-accurate yet tiny Bourdon Tube, which could still have enough space to vary its geometry according to water pressure.
To compensate for these changes in altitude, the depth gauge hand can be manually zeroed using the crown at four o’clock, which is integrated into the valve for the Bourdon Tube. The Deep One begs the question: how would Bourdon feel about the co-opting of his pressure gauge to create the world’s first mechanical depth gauge-equipped timepiece? As Bourdon was a watchmaker, we are inclined to believe that he’d be pleased with the reconciliation of his industrial implement with the high alchemic art of haute horlogerie.

Launched in 1999, the titanium-cased Deep One rippled with innovations beyond the depth gauge, including a rotating internal bezel activated by an additional crown at nine o’clock. In watches with external rotating bezels - despite the fact that these bezels are uni-directional - a hard blow, or accidental contact with a reef, can cause the bezel to rotate on its own. However, with an inner rotating bezel, the crown controlling rotation is tucked out of the way. Beyond this, IWC arrived at a brilliant system: once the watch is submerged beyond several meters, the water pressure acts on the crown that controls the inner rotating bezel, so that it becomes deactivated. Turning it underwater will have no effect on the preset timing on the bezel. When you return to the surface, the crown is automatically unlocked and you can once again turn it. This single innovation, though rarely talked about, represents a vast measure of safety built into the ultimate dive watch. Today, this feature is also found in all contemporary IWC Aquatimer watches, which also feature internal rotating bezels.
Now, almost a decade after its launch, much has been made of the sensitivity and need for servicing of Deep One watches. But here’s another take: the vast majority of Deep One watches were purchased as investment pieces and remained unused inside watch safes for several years. As with other complicated watches, this is very possibly the worst way to store them. Those rare few who have actually used the watches as they were intended, have found the experience rewarding. As Arthur, a NAUI instructor based in Hamilton, Bermuda, states, “Love it… 57 dives and still in great shape. Everything works.”
For those chasing this beast of a dive watch, very few of them were made, as the amount of labor necessitated in setting up the Bourdon Tube device made for extremely time-consuming assembly. Says Jonathan King, an avid diver and IWC’s Hong Kong brand manager, “The Deep One was assembled in the same room that we reserve for high complications, and we consider it precisely this type of watch.” Those chasing the Holy Grail of dive watches might want to take note that a disproportional large number of Deep Ones made their way to Australia and New Zealand, where the diving culture is rich. Jaeger-LeCoultre has since launched a dive watch replete with a brilliant depth gauge device that registers depths of up to 80 meters, which arguably represents the highest evolution of intelligent dive watches to date (until, of course, IWC’s much rumored Deep Two emerges in 2009 to celebrate the ten-year anniversary of the original watch). In the meantime, the original 1999 Deep One still represents immense historical value as the very first and most significant act in the story of intelligent dive watches.

THE WORLD’S MOST ADVANCED DIVING WATCH - JAEGER-LeCoultre’s MASTER COMPRESSOR DIVING PRO GEOGRAPHIC
Jaeger-LeCoultre’s history in dive watches stretches back to 1959, when it created the world’s first dive watch with an alarm that could be set to signal the end of elapsed dive time, named the Memovox Deep Sea. Then, in 2007, Jaeger-LeCoultre launched an all-new dive watch that, again, catapulted the manufacture to leading position in mechanical dive watches: the Master Compressor Diving Pro Geographic.

With this watch, your eyes are naturally drawn to the left-hand side of the titanic 46.3 mm case, where the pressure-sensing device for measuring depth is placed. What Jaeger-LeCoultre refers to as the watch’s membrane comprises 24 elements, and represents 1,500 hours of research and development. It takes two hours to assemble, and provides a reading of depth to within one meter, up to 80 meters. Look closely, and you’ll find a rectangular opening devoid of sapphire crystal, exposing the alchemic inner workings of the membrane.

Like the Bourdon Tube, Jaeger-LeCoultre’s membrane system relies on varying degrees of deformation caused by water pressure to derive a depth reading. But it differs from the Bourdon Tube device in three very significant ways. First, the entire system remains outside of the watch, meaning that water never enters the watch, as it does in the Deep One. This eliminates the risk of debris finding its way into the watch. Second, while the Bourdon Tube relies on the elastic property of metal to return to shape consistently, constancy of the membrane’s variable geometry is controlled by a special spring. This offers greater ease in achieving consistency, and also greater ease in repairing or calibrating the system. Finally, because the membrane system has a finite travel, after which additional pressure has no effect on it, the watch can be brought beyond its 80-meter maximum displayed depth, with no ill effect.

The head of the system is fixed to a rail, which is what moves when water pressure is exerted on the head. There is a transmission pinion that translates the vertical travel of the rail into a dial-side reading of depth. When you dive, pressure is exerted on the head of the system. The deeper you descend, the more pressure is experienced. This causes the rail to compress further, translating to a greater depth reading. The maximum pressure that can be exerted on the head is 9.9 kg, which corresponds to the 80-meter depth limit of the gauge.

What allows the systematic contraction and return of the depth gauge’s membrane as water pressure rises and then diminishes? Surrounding the rail mechanism is a specially calibrated spring that allows consistent and accurate travel for the rail at all times. The correct functioning of the entire membrane is dependent on the correct calibration of the spring. If the stiffness coefficient is not high enough, the depth gauge will show a reading greater than the actual depth; and if the stiffness coefficient is too high, it will show a depth reading that’s less than actual depth. Further, the stiffness coefficient of the spring must remain constant over numerous contractions and expansions, and must also be consistent throughout its range of motion.

The contracting membrane by pressure is innately connected to Jaeger-LeCoultre’s history. One of the brand’s most famous innovations is the Atmos clock, that requires no winding and which derives energy purely from tiny variations in environmental temperature or pressure. Says the brand’s CEO Jérôme Lambert, “Inside the Atmos is also a membrane that contracts and expands according to environmental temperature. The only difference is that inside the Atmos is a gas that expands or contracts. The solution that we have achieved is a spectacular demonstration of how we’ve used our rich history and the total integration of our manufacture to solve age-old problems with totally new solutions.”

Every aspect of the depth gauge system has been optimized for robust performance. The movement of the rail is translated via the transmission pinion to a rack system. This rack interacts with a centrally mounted snail cam through geared teeth, which drives the blue depth gauge hand to sweep around the perimeter of the dial.

The scale for depth is printed on the chapter ring, which has been divided into sub-sections of 20 meters, each distinguished by a different color. The segmentation was suggested to Jaeger-LeCoultre’s design team by professional divers, so that at a glance, you can determine your approximate depth. In addition, the predominant color used for key indications in the Master Compressor Diving Pro Geographic, as well as other watches in the dive collection, is blue. Why blue? Because studies have determined that at between 30 to 60 meters below sea level, blue is the only color that still remains chromatically true.

This entire rack system is not tucked away behind the watch dial, but on full display; adding to the visual pyrotechnics on the dial, yet in a way that it does not distract from the critical time- or depth-reading functions. Says the watch’s designer Magali Metrailler, “Owners want to have interactivity where they can see how their watch functions. With the tremendous innovation of our mechanical depth gauge, we were very enthusiastic to place the mechanism on display.”

While much has been made of the fact that pressing the head of the gauge allows you to demonstrate the principal of this extraordinary function to friends, a critical benefit to this has been somewhat overlooked. In other watches with depth gauges, the wearer must actually descend to depth or be fitted with an additional apparatus to determine if the depth gauge is functioning. With the simple yet innovative design architecture of Jaeger-LeCoultre’s depth gauge, you can test if your depth gauge is functioning by simply pressing on the head of the system and observing the movement of the depth gauge hand. This adds a huge margin of safety during pre-dive safety checks.

THE HYBRID OPTION - PANERAI’s LUMINOR 1950 SUBMERSIBLE DEPTH GAUGE

While IWC and Jaeger-LeCoultre have had long histories as high watchmaking brands before creating depth gauges, the story of Officine Panerai reflects an inverse pattern. Founded in 1860, Panerai first developed its expertise in patented luminous substance and the creation of military devices, one of which was the depth gauge. So successful were Panerai’s depth gauges that they formed the cornerstone of the trittico: a combination of dive watch, compass and depth gauge that was standard-issue equipment for Italy’s naval commandos during the Second World War.
Panerai’s depth gauges were calibrated in two versions, both using the Bourdon Tube system, which is the most reliable and accurate at shallow depths. The first version read depths to 15 meters and was used primarily for attack missions where divers would swim out to enemy objectives at relatively shallow depths, to either place ordinance on hulls, or guide their torpedoes to deadly destinations. The second version was rated to 30 meters and used for what the Italian Navy termed “defense missions”.
The idea of combining two of the key components of Panerai’s legendary trittico was certainly not lost on its dynamic CEO Angelo Bonati. He explains, “We started working on the Submersible Depth Gauge five years ago. It took such a long time because we wanted to attain the certification as a professional diving instrument from the Swiss Federal Office for Metrology (METAS) in Bern. That’s why we used the electronic mechanism for the depth gauge. We also worked for a long time on a fully mechanical watch, including the depth gauge. But because it is a highly innovative system, I’m not sure when we will release it. For us, if we create a diving watch with a depth gauge, it has to be certified as professional equipment on the same level as any of the dive computers used by recreational scuba enthusiasts.”
Bonati had tested several mechanical depth gauges before deciding on an electronic one. The Luminor 1950 Submersible Depth Gauge watch, at 47 mm in diameter, features a titanium case and a uni-directional rotating bezel. The depth gauge registers pressure using a silicon diaphragm that interacts with water pressure through the thin fins in the watch back. But the movement driving the time and date indications is mechanical - a reliable Valjoux-7750-based caliber with the chronograph functions suppressed.
The depth scale is located on the outer perimeter of the dial. At the end of the scale is the “off position” resting place for the depth gauge. When you press the small push-piece at ten o’clock, the gauge is activated, and its hand automatically travels to the deepest dive reading during the previous dive. Press it again for six seconds; it returns to zero, and you can begin your dive. The watch takes a measurement for depth every 1.25 seconds with a margin of error of about 20 centimeters. At any time during the dive, you can check your maximum dive depth by pressing the push-piece at ten o’clock. After six seconds, the hand will return to your current depth. The maximum dive time is four hours, and the battery of the depth gauge mechanism is good for 500 hours. When battery life is diminished, the depth gauge hand will move slowly between the off and zero positions.

While the implementation of electronic technology is markedly different from the depth gauges created in its past, Panerai’s history in the creation of the devices gives it great legitimacy to create this type of timepiece. When asked if there was a further project to unite the trittico in one watch, Bonati states, “Basically, we have a project for this, but I don’t think it is the right moment for us to release the watch. Maybe we won’t have all three complications in one watch, because you risk becoming a little bit excessive. But the combination of compass and watch, yes, we have already done, and you will see it one day.”

For more subtle people try  Movado Watches

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Functionally, this is the perfect chronograph. Collecting many, I never thought I’d actually see one. Everything functions perfectly. No rotational eccentricity of the minute hand, i.e. the position of the constant seconds hand is coordinated with the movement of the main minute hand, for ALL 60 minute chapters. Same is true of all the chronograph hands, including perfect coordination positioning of the elapsed minute/hour hands; very rare. Also, on reset, all go to straight up 12. This is not your typical mechanical chronograph. A certified chronometer, its at -1.4 s/d when worn 23+ hours per day over a 30 consecutive day period.

Aesthetically, it does have some serious misgivings. A curved sapphire crystal with no anti-glare coating causes a terrible glare combined with a magnifying effect common in say, Citizen watches. Highly polished silver skeletal hands makes seeing the time a challenge. If it wasn’t for their tiny white tips, it would be invisible. I got the blue dial because it was my only choice at the time. The black dial w/white hands/arabics, found with only rubber strap would have been the best choice.

Other things: The bracelet is comfortable and better than I thought it would be. As a matter of fact the whole package is nice to wear. The flying saucer shaped bezel is, as expected, a scratch magnet. I think, with their current chronographs, Ebel is FINALLY starting to think functionality with their watches versus bling.

Ebel is made my Movado

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The Sumo has many style similarities to the MM and also many diferences. The styling differences I mostly like better on the MM. For example the dial is the same except for the hands and markers. The dial is the same. The markers are silver and luminous is painted perfectly on top which resembles the large filled or encased MM markers. I prefer the MM markers but the Sumo does have a very nice look. The hands of the MM are simply awesome and unique. The hands on the Sumo are very big and I think larger than the MM which makes reading the watch very easy. Also the luminous fill on the hands is perfect. I have had many watches (Seiko’s included) where the fill is not even and there are dark spots or lines. This is not so with the Sumo. The Lume is awesome. The flat black dial is very nice and again akin to the MM with less writing which I prefer.

THE CASE: of the MM and Sumo are the same with some aesthetic differences. The Sumo has the bezel obscurred by the side of the case. The bezel is completely visable where the lugs are. This means there is a limited area to grab the bezel. Personally, I do not like this. I would have preferred the bezel to be completely unobscurred like the MM. Guess Seiko felt a need to diferentiate the watches here. This is a personal design preference for me. I still like the case a lot. The quality and finish is amazing for the price and is as others have said both brushed and polished with more polished area visable. Still the lugs have a good area of brushed surface not to make it look to flashy. The lugs are also different than the MM. Again, I prefer the MM lugs but the Sumo is still very nice.

THE BEZEL: is huge. The bezel is very solid and well made. It clicks very smoothly and tighter than the normal Seiko divers. The 12 o’clock luminous dot is huge and lights up very brightly. I like the style of the numbers. It has a mat finish and I would have preferred the glossy look of the MM but still very nice. The bezel has a very slight angled edge on the inner side. The feel of the bezel is of the highest quality I have seen of any dive watch at any price. I only prefer the MM a little more.

THE CROWN: is huge and scalloped and signed. Very nice crown although I like the toolish unsigned crown of the MM. Some will prefer the Sumo and some the MM. The Sumo looks more expensively finished though. A little rough screwing the crown in and opening.

THE CRYSTAL: is Seiko’s Hardlex and is flush with the bezel. Unlike the MM which has the crystal counter sunk. I am a little worried about scratches. The crystal is very slightly domed which is a nice touch. There is no ar coating but the dial is easily read with the crystal. A nice touch though I would have preffered a sapphire crystal or counter sunk like the MM.

THE CASE BACK: is another very nice feature of the watch. I would say the case back is one of the nicest I have seen on a Seiko Diver. The wave logo is very well done and very prominent. The etched writting is very clear.

THE BAND: is very similar in look to the MM with again some minor design differences. I like the band of the MM better but I have to say for the Money the Sumo is blowing away anything even close in its price range. I have seen watches costing way over double with bands not as well made! The end links are solid which in my opinion is a very nice detail. The links are mostly brushed with some polished highlights and thick enough to offset the case. The band is well finished and very comfortable. The case has drilled holes in the lugs so if you wanted to change the band it is easier to do. I hate cases where there are no drilled holes, scratches anyone!? The clasp is both nice and not so nice. I know a lot of people love this clasp. My only problem is the divers extension. I do not like the design of it. Makes the clasp very long. That said in function it is fine. I would have prefered the MM clasp but I know I can’t have everything.

Accuracy: The 6R15 seems to be more accurate than many of the ETA 2824 based watches I have owned. In about two weeks it lost a minute. Which breaks down to about -4 seconds a day out of the box. We will see in a few months how it breaks in. So far very nice!

Conclusion: The Sumo is one of those rare watches. It is a pleasure to wear. Has an incredible wrist presence. This is without a doubt the most comfortable watch I have ever worn. I did not expect this. My MM was comfortable but over time its weight made it uncomfortable for me. Also adjusting the size on a metal link band is always difficult. This watch is the most comfortable watch I have ever owned despite it huge size and metal bracelet. The value this watch represents is simply not found in any other dive watch I have seen. The quality of the fit and finish is amazing and looks much closer to a thousand dollar watch than a four hundred dollar watch. The accuracy seems as good and better than any of the un-adjusted ETA 2824 watches I have ever owned.

I hope Movado comes out with a dive watch soon.

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The fund-raising focal point of the initiative will be the sale of two timepieces in the fall of 2008. Both will be the first of a limited series of watches that feature technology never used before, Jaeger-LeCoultre said in a statement. All proceeds will go to the Leonardo DiCaprio Fund at the CCF in order to further its work with environmental programs worldwide. The watches will be presented exclusively at the new Jaeger-LeCoultre Boutiques in Boca Raton and Beverly Hills, scheduled to open summer and fall of this year, respectively.

The longstanding efforts of Jaeger-LeCoultre to preserve the environment drew to its attention to the Leonardo DiCaprio Fund at the CCF. His organization is devoted to heightening awareness and spurring action on issues that range from global warming and alternative and renewable energy sources, to the preservation of the planet’s biodiversity. The foundation works with well-respected entities, such as the Natural Resources Defense Council and Global Green USA. The NRDC’s goal is to defend the Earth, its people, its plants and animals, and the natural systems on which all life depends. Global Green USA focuses on stopping global climate change, eliminating weapons of mass destruction and providing safe drinking water for those who do not have access to it.

The first piece for sale will be a one-of-a-kind Master Compressor Extreme Lab, worn by DiCaprio to the premiere of his documentary, “The 11th Hour.” This piece will be the first watch in the Extreme Lab series to be delivered anywhere in the world, and is valued at approximately $300,000. It will be engraved with Leonardo DiCaprio’s signature. The watch—crafted in carbon fiber, and titanium—features an automatic tourbillon, two time zones, a pointer-type AM/PM indication at 12 o’clock and a patented jumping date display between 15 and 16 linked to local time. This concept watch features the first mechanical movement to operate without any lubricant and it is resistant to extreme temperatures of -40 degrees to +60 degrees Celsius.

The second timepiece for sale will be a one-of-a-kind edition of the Reverso Gyrotourbillon 2. Valued at approximately $400,000, it contains a state-of-the-art, first-ever spherical tourbillon and will be the first watch in the Reverso Gyrotourbillon 2 series to be delivered anywhere in world. A feature is the cylinder-shaped balance-spring with end curves. This innovation represents a breakthrough in the field of accuracy and paves the way for a level of rotating precision that is unprecedented for a timepiece designed to follow its wearer’s movements. The watch also contains a 50-hour power reserve and is crafted in platinum. The Reverso Gyrotourbillon 2 contains over 371 parts and was specially created to commemorate the 175th anniversary of Jaeger-LeCoultre this year.

In addition, Jaeger-LeCoultre has formalized its sustainable growth initiatives into a comprehensive working plan, called “Making Time More Beautiful.” This plan is in keeping with its founder’s legacy of establishing a framework and infrastructure for sound growth at the Manufacture Jaeger-LeCoultre since 1833.

We have found a new video about Movado Watches that we will share soon.

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“Movado is all about style and precision and that fits exactly what I try to bring both on and off the field, so I hope it’s a long term association,” the New England Patriot said. “A professional athlete’s life is highly scheduled. I practically need military discipline to keep pace, so time is definitely something I’m interested in.”

Here at Jewelerslounge we are big fans of Movado Watches and are happy someone else enjoys our passion.

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Jaeger LeCoultre Watches

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New Movado Watch

Movado Watch

The sleek dial we have discussed Movado Museum Dial. Now during it’s 60th year anniversary Movado has released a commemorative museum watch.

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When the watch first arrived from Debaufre in their usual priority mail box. The watch was very well packaged and shipped. They include the customary Debaufre Red/Black presentation box, warranty card and paperwork. The presentation box is very nice and one to hang on to.

When I took it out, the first thing I said was “WOW, This thing is BIG!”. The reason they call it the Magnum 44 is that its 44mm across the case, not including the crown.

The modern trend is to the larger watches, and most diver homages to the big “R” dont even approach this size, which tend to stay at 40mm. Debaufres normal Ocean 1 is a respectable 42mm and the Magnum is the real “mans” size at 44mm. For you guys that enjoy the larger watches, this one fits the bill perfectly.

Construction

The watch is constructed like a beast. It features very finely made 316L construction. The owner of Debaufre, personally ensures quality control in Switzerland over these watches and spends half of the year doing work there, even though his office is in the US. This is apparent when you view the case and materials used.

Along with the 316L case, it features Sapphire Crystal, a Screw Down crown and back which gives it a whopping 1000 ft water resistance! A real Diver! It also features Super Luminova C1 on the dial for great Lume at night. The movement is a Swiss Rhonda Quartz movement and mine has been accurate within 2 seconds a month so far! The Oyster style bracelet is fabulous with solid end links and better yet…screws for the links! The over all weight of the watch is 6.8 oz. Along with the 44mm case, shes also 13mm thick, making it fine to wear under a suit or long shirt.

As seen in these specifications, this is not a cheaply made watch..it features all the requirements for a watch double or triple the price they offer it for, currently at $275 !! They were able to keep the price down, yet the quality up by using the Swiss Quartz movement in lieu of the automatic movement in this one.

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“Superwoman”, the new song from nine-time Grammy Award winner Alicia Keys creates a perfect occasion to bring the latest creation of Jaeger-LeCoultre, the Reverso Squadra Lady to stage.

This song is dedicated to women, and the Reverso Squadra Lady perfectly reflects this multi-faceted feminine universe with two faces in one watch, a fast and clever strap-change system, a stunning array of materials, a classic design and the sparkle of diamonds. Equipped with the latest generation of Jaeger-LeCoultre movements, these models combine the signature Reverso Squadra features with a degree of refinement reserved exclusively for feminine wrists.

Jaeger-LeCoultre wanted to offer women a Reverso Squadra Collection embodying the fundamentals of the iconic Reverso and its unique swivel case, while also bearing the distinctive characteristics of the Reverso Squadra line: a square case and resolute character, along with a powerful and immediately recognisable design.

In her music video clip, directed by Chris Robinson, Alicia Keys is playing herself and characters detached from her own life, characters that are real. She becomes these women, representing them and their spirit and strength. Video director Chris Robinson describes, “In this clip, I want to take the soul of the lyrics and create a memorable visual that resonates on a very personal and human level. This song is a celebration of women and their strength, captured in real moments.”

Click here to listen to the song “Superwoman”.

Reverso Squadra Lady Duetto : technical characteristics.

Movement:
• mechanical automatic Jaeger LeCoultre Calibre 968,
• crafted, assembled and decorated by hand
• 28,800 vibrations per hour
• 42-hour power reserve
• 267 parts
• 28 jewels
• 4.67 mm thick

Functions:
• front: hour, minute, date, day/night indication
• back: hour, minute

Dial:
• steel version: silvered sunray-brushed guilloché front, black back with visible oscillating weight adorned with “côtes soleillées” motif
• 18-carat pink gold version: silver-coloured sunray-brushed guilloché front and black back with visible oscillating weight adorned with “côtes soleillées” motif

Hands:
• steel version: aiguilles rhodium-plated baton-type shaped hands on the front and openworked on the back
• 18 carat pink gold version: 18-carat pink gold baton-type shaped on the front and openworked on the back

Crown:
• 1 crown in steel or 18-carat pink gold set with an inverted diamond to wind the watch, adjust the hour, minute and the day/night indication

Case:
• reversible, Reverso Squadra Lady size in steel or 18-carat pink gold
• comprising over 50 parts, sapphire crystal, hardness n°9
• water-resistant to 50 metres

Gem-setting:
• steel version: 36 full-cut F-G Top Wesselton VVS 1 diamonds (approximately 0.55 carats),
• 18-carat pink gold version: 75 full-cut F-G Top Wesselton VVS 1 diamonds (approximately 1.20 carats),

Bracelet/straps:
• interchangeable steel bracelet and articulated rubber or alligator leather strap with folding clasp in steel or 18-carat pink gold

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