Good Luck Concord!
Written by James Matthews
Concord Receives the Forbes Award for Advertising Excellence
Readers remember Concord’s dynamic advertising campaign! This is why Concord has been awarded The Forbes Award for Advertising Excellence.
Of all of the ads in the April 25 issue of Forbes, readers remembered the Concord ad more than any other, in any category. Forbes used S.A.M., or Subscriber Advertising Measurement, a tool developed by Beta Research as an accurate, flexible and timely method for measuring the impact of print advertising.
Concord’s evocative “Style defined” advertising campaign powerfully personifies the brand’s core qualities: style, elegance, individuality and sophistication. A combination of beautiful watch images, the signature “C” Concord Logo and the refinement of the campaign’s lifestyle images creates a visually powerful message for luxury watch consumers – defining the Concord brand and the fundamental nature of true style.
This post was written by James Matthews. If you have any questions or comments you may contact him at james@jewelerslounge.com
