Movado History
Movado is a Swiss luxury watch company whose name is Esperanto for “movement”. 
It has proven to be a prophetic name for a company committed to design innovation and time technology since 1881. Movado was founded in 1881 in La Chaux-de-Fonds, Switzerland by Achilles Ditesheim.
Achille Ditesheim was clearly an entrepreneur by any century’s definition. At 19 he set out on his own; he hired 6 watchmakers and opened a workshop in La Chaux-des-Finds in Switzerland. He had talent, the desire to be the best and the mind-set to make it happen. Movado earned almost 100 patents in its first 100 years, a testament to its technological excellence and forward thinking design philosophy.
The company is most renowned for its Museum watches that feature a black clock face with a single point at twelve o’clock. This is the minimalist look made famous for Movado by American designer Nathan George Horwitt in 1947. Horwitt intended his design to be evocative of a sun dial, with the dot representing the sun at high noon. This most recognizable look of a Movado is a simple hour and minute hand, with a solid background and a single depressed circle on the 12:00 mark. The Museum Dial, Movado’s signature design, has no markings on for minutes or hours (although some of Movado’s other designs now do). Many refer to this design as the
“boss’s watch” because the boss doesn’t have to be on time (hence the vague display of time).
The company supported the construction of a public clock which was designed by the architect of the name Philip Johnson, located outside Lincoln Center in New York City. In 2006, Movado celebrated its 125th year of watch making. With its watches set in museum collections around the world, the Movado Company has made its mark of success on the world. Its frequent publicity in famous magazines and other publications furthers this success.
In 2001, Movado introduced another breakthrough design, the ELLIPTICA- a triumph in watch innovation.
Elliptica is inspired by Movado’s original Polyplan, a popular wristwatch from the early 1900. Artfully fusing the past and the future, Movado Elliptica is a bold statement of ergonomic design that’s now being offered with an automatic movement.
It’s designed for the 21st century, with such forward design elements, as a sensually curved, comma-shaped case, a matte black or silver tone rectangular dial with unique “time lines” and an unexpected top
positioned crown.
Movado Sapphire achieves its ultra sleek appearance by utilizing a flat, metalized crystal that lies flush with the edge of the case, and an unique inverted side profile.
The elegant stainless steel watch case, with bold geometric angles, designed to conform to the shape of the wrist, attached to a smooth black leather strap.
Currently, Movado watches utilize both quartz and automatic movements in their timepieces. The Movado Group, Inc. also markets other watch brands: Concord, Ebel, ESQ Swiss, Coach Watches, Hugo Boss Watches, Tommy Hilfiger, Juicy Couture, and Lacoste Watches.
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Tags: Automatic Movement, GoldWatches, Luxury, Luxury Watch, Movado, Movado Watches, Museum Dial, Watch, Watches
