Movados MVP

Written by James Matthews

The Super Bowl MVP was at the Movado Soho store Thursday for a press conference announcing the watchmaker’s new “Art of Performance” campaign, developed exclusively for the great Movado Watches. “Movado is all about style and precision and that fits exactly what I try to bring both on and off the field, so I hope it’s a long term association,” the New England Patriot said. “A professional athlete’s life is highly scheduled. I practically need military discipline to keep pace, so time is definitely something I’m interested in.” Brady joins a respected group of Movado ambassadors, including Mia Maestro, Kerry Washington, Mikhail Baryshnikov, Wynton Marsalis, and Pete Sampras.

Prices range from $700-$1,300 for the new line of watches, which feature precise Swiss quartz movements, wave-textured dials, and a Performance Steel™ cases with screw-down crowns. Water resistant to 200 meters and fashioned with scratch-resistant sapphire crystal, the watch is available in three sizes: men’s (43mm), unisex (38mm), and women’s (28mm). Debuting in August, the watches will be available in a range of colors, including black, white, blue, red, and yellow.

“Tom is one of the most prolific quarterbacks in the NFL and he signifies what this brand is all about: timing, passion, innovation and a commitment to excellence,” said Efraim Grinberg, Movado group president and CEO. “Everything he represents on and off the field is what Movado Series 800 stands for.”

JIM SHI

This post was written by James Matthews. If you have any questions or comments you may contact him at james@jewelerslounge.com