TAG Heuer Stands by Brand Ambassador Tiger Woods
Written by James Matthews
TAG Heuer confirms that it will continue its relationship with Tiger Woods but will respect his desire of privacy by modifying his role in the coming months’ marketing programs.
“The partnership with Tiger Woods will continue,” said Jean-Christophe Babin, President and CEO of TAG Heuer, “but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation.”
TIger Woods released an apology on the same day expressing regret for “transgressions” and saying “I have let my family down.” Woods was not specific about the reason for the apology, and requested privacy.
Several companies indicated they were reconsidering endorsement deals. Gillette suspended advertising featuring Woods, and said they would not be hiring him for any public appearances for the company. On December 13, management consultancy firm Accenture completely cut its sponsorship of Woods, stating that the golfer was “no longer the right representative.”
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This post was written by James Matthews. If you have any questions or comments you may contact him at james@jewelerslounge.com
