TAG Heuer Watches on Cyber Monday

Written by James Matthews

Monday, 30th November 2009

TAG Heuer seems to be pulling all stops this Cyber Monday. TAG Heuer has been using Google AdWords to promote it’s online watch stores (or the stores of it’s authorized watch dealers). Turning to the Internet this Cyber Monday shows a very new and significant trend in the luxury watch world. TAG Heuer has unveiled many new collections and is now entering the internet market.

Examples such as the TAG Heuer Grand Carrera. From the Carrera to the Grand Carrera: this legendary Tag Heuer collection has been expanded with a new, exceptional timepiece inspired by modern GT cars. Powered by a series of chronograph or GMT mechanical movements, this refined and distinguished timekeeper is offered in a limited pink gold series of 1000 with a brown or silver dial. What is more, it features a new exclusive function, the calibre RS, which, thanks to its double rotating disc system, provides an intuitive reading of the time.

For many years they TAG Heuer Watches have shunned the Internet but now they seem to be embracing it. Here are two examples of their online stores. The first is their Link off Google Ads which shows you a large amount of authorized dealers. Then your have their memorabilia store.

However what TAG Heuer Watches must learn is that in order to compete online you must have a fully loaded store with the ability to purchase watches direct. When TAG Heuer Watches are made readily available, I predict they will see more revenue.