For the second year in a row, the Darwel agency has the great pleasure to unveil the latest creations of the Swiss finest watch brands for your Christmas issue. By mid-October, you will receive a series of newsletters presenting the latest creations guaranteed 100% Swiss Made. Each letter will cover around ten products, that is exclusively addressed to the media and that will come together with a press release informing you about the latest trends as well as the health status of the economy of the Swiss watch-making industry.

DISCOVER THE LATEST CREATIONS OF THE SWISS FINEST WATCH BRANDS !

Diary ready…
The first edition of the newsletter will be sent out in a few days, followed by other bulletins which will be continuously broadcast. So, go ahead and save some space in your Christmas issue in order to tell your readers about the most recent achievements of the Swiss brands.

Steady… Download!
All the new items will be presented in French and English, and will enclose a technical data sheet. It will forward you to the http://www.swisstime.ch website, where you can find all these information, but also download high-resolution pictures as well as the original press releases when given by the brands. Note that the website is dedicated to the media and an accreditation – which needs to be done only once and is free of charge – is required !

www.swisstime.ch, a website conceived for you!
Are you not acquainted with swisstime yet? It is a platform exclusively dedicated to the products of Swiss brands in the watch-making and jewelry industry. It is managed by a specialized press agency and references 216 brands and more than 1,500 products. The website offers you to navigate in its contents in five languages – English, French, German, Italian, and Spanish – in only a couple of clicks. You will also find useful information about the Swiss Exhibitors at BASELWORLD.

BASELWORLD 2011, March 24th to 31st
As you certainly know, the two months prior to BASELWORLD will be very intense. Darwel will not derogate from its custom and therefore will communicate, all in good time, the latest news of the Swiss Exhibitors as well as their appointment that you cannot miss! In the course of February 2011, the Press Preview will unveil in premiere the items that will create the trends and the brands to keep an eye on. In a shape of newsletter or a press pack, you will know everything: current trends, news, economic evolution, press releases and the schedules of the Swiss Exhibitors! We will distribute the unmissable Swiss Exhibitors Guide as of the press day on March 23rd 2011 as well as during the Salon at the Swiss Press Center in Hall 1.2, stand B01. The document will also be available online on http://www.swisstime.ch/ as of March 24th. Be ready!

The Darwel team is looking forward to presenting you the latest in the Swiss watch-making products and remains at your disposal for any questions or comments.

A Chronoswiss luxury watch took a stroll down the red carpet last night at the Golden Globe Awards in Los Angeles. Steve Carell one of American comedy’s most popular faces showed off the Kairos by Chronoswiss. Valued at $3,800, the Kairos is one of the most successful models in the Chronoswiss collection. The pane of sapphire crystal in the back of the consummately shaped case offers an unobstructed view of the self-winding movement. Love for details is evident in the finely guilloched dial and meticulously polished, blued steel hands.

Chronoswiss is a German watch manufacturer based in Munich. The company was founded by watch making legend Gerd R. Lang in 1983 with the mission to bring about the renaissance of the mechanical watch and manufacture timepieces with uncompromising technical and aesthetic value. Chronoswiss prides itself in exclusivity by producing less than 6,000 watches per year. Though a German company, every component of the timepieces is manufactured in Switzerland and then hand-finished and assembled in Germany.

Chronoswiss Holiday Sweepstakes 2009 where one lucky winner will start off 2010 sporting a Chronoswiss Timemaster Automatic on their wrist. Chronoswiss of North America is launching their first ever holiday sweepstakes online. It only takes a couple of simple steps to enter into the Chronoswiss Holiday Sweepstakes which runs through 12 noon EST on December 31, 2009.

The grand prize is a rare Timemaster Automatic Yellowblack. This automatic winding water resistant sports watch features the classic hand finished massive stainless steel case of the Timemaster series in 40mm diameter, an ETA 2892 based Chronoswiss automatic movement and a bright yellow dial with black indices and hands. It comes with an extra sporty full wrist cover calf strap. Like every Chronoswiss watch, the Timemaster Automatic Yelloblack has a sapphire crystal display back and front.

Second and third prizes will be the Chronoswiss limited edition fountain pen Styloscope and a fine leather Chronoswiss collector’s case for six watches. Prizes 4-10 will be awarded a high quality Chronoswiss cap.

With the Holiday Sweepstakes, Chronoswiss says “thank you” to its loyal collectors and friends and welcomes new members to the Chronoswiss family.

In order to be eligible you must do the following…
1) Become a fan of Chronoswiss on facebook Chronoswiss Intel on Facebook
2) Give the correct answers to the three questions about Chronoswiss
A.)What is Chronoswiss best known for?
B.)Which of the following inventions are attributed to Chronoswiss?
C.)What are the correct names for the following Chronoswiss signature timepieces?
3) Kindly fill out and submit the form on the website by 12 noon EST on December 31, 2009.

You can find the sweepstakes at www.chronoswiss-na.com/sweep .

Chronoswiss Signs of the Times Edition 2009 Model: Edition Zeitzeichen [“Signs of the Times Edition”] Limited edition (very small series of only 33 pieces)  Large wristwatch (hand-wound), with guilloche, engravings and skeletonizing performed by hand. The Case massive 21-part case made of 18 ct. red gold, brushed and polished, diameter 44 mm, height 10.80 mm; flat one-sided antireflective sapphire crystal; massive, onion-shaped crown made of same material as the case; fully threaded screw-in back with one-sided antireflective sapphire crystal; screwed-on strap bars with patented Autobloc system, water-resistant up to 3 atmospheres.

Movement: ETA 6498-1 in an individual modification (very small series), hand-wound, diameter 36.6 mm (16 ½’’’), height 4.50 mm), 17 jewels, Incabloc shock absorption, appx. 40-hour power reserve, 2.5 hertz, 18,000 vph; hand-engraved Glycydur screw balance, Nivarox-1 flat balance-spring; pallet, escape wheel and screws are highgloss polished; base plate, gear-train bridges and balance cock elaborately and manually skeletonized and engraved; hand-polished steel screws (some of them blued) and blued pawl, transmission wheel and ratchet wheel; certain other parts of the movement are coated with blue platinum.
Reference no.:
Zeitzeichen V (floral, fully skeletonized) – CH 6721 ZR V red gold (18 ct.) – CH 6721 ZW V white gold (18 ct.)

Zeitzeichen VI (floral, partial dial) – CH 6721 ZR VI red gold (18 ct.) – CH 6721 ZW VI white gold (18 ct.)

Zeitzeichen VII (dragon) – CH 6721 ZR VII red gold (18 ct.) – CH 6721 ZW VII white gold (18 ct.)

Displays: Hours , minutes, seconds

Dial: Solid sterling silver dial (925) guilloché, engraved and skeletonized by hand

Hands: Blued steel hands

Gerd Rüdiger Lang, given the title—with equal measures of reverence and affection—of Mr. Chronograph by many, has always been one to speak plainly, never silent on the subject of who was and is involved in his ticking treasures and what they do. In fact, the trained master watchmaker tends to call a spade a spade. He has, therefore, named one of his iconographic timepieces and its exclusive inner workings not chronograph, but quite correctly Chronoscope.

In so doing, Chronoswiss, the Bavarian watch factory behind this timepiece is taking a look at the origins of that which is regularly referred to today—with a certain carelessness—as a chronograph. In 1844, a resourceful watchmaker from the remote Vallée de Joux by the name of Adolphe Nicole came up with a small heart shaped disk that allowed the second hand, which could be stopped independently of the movement, to be reset instantaneously from every position. Nicole attached an equally clever control mechanism directly to the base plate under the dial, connecting the chronograph to the “motor” when needed—very much like the clutch in a car. Because the French word for “dial” is cadran, and French is of course the watchmaker’s language, such underdial mechanisms are known as cadratures. Unlike the chronograph patented in 1821 by Nicolas Mathieu Rieussec, which marked the stopped time in ink directly on the dial, Nicole’s creation only displayed it. Thus, logically, his invention had to be called a chronoscope if the name was to be accurate (from Greek skopein = to see, in contrast to Greek graphein = to write). For GerdRüdiger Lang it was therefore a matter of honor that he christen his freshly developed chronograph—presented in 2002—with the elegantly simple, yet technically absolutely correct, term Chronoscope.

Recalling the chronograph pioneers of the previous century, Chronoswiss attaches its complex cadrature, which was developed in collaboration with Swiss watchmaker Andreas Strehler, directly onto the base plate of Caliber C.122 as was customary among the old masters. This is not just any old commonplace movement, but rather a highly exclusive affair that can only be found nowadays at Chronoswiss. This automatic movement, Chronoswiss Caliber C.122, has been thoroughly optimized, painstakingly finished, and ideally modified with the inclusion of an offcenter hour hand at 12 o’clock. Chronoswiss has made a significant investment in the Chronoscope’s base plate, creating special milled and drilled areas for the added chronograph mechanism; the start, stop, and reset of the sweep chronograph seconds is handled by a single crown button. Inside the movement, a classic column wheel rotates intelligently around the staff of the continuously running second hand at 6 o’clock, ensuring that the event sequence runs smoothly when using the chronograph function. The dependable vibrating pinion connects the movement to the chronograph module. Chronoswiss regards its chronograph wheel as an expression of modern horology, borne on ball bearings, it is the only one of its kind to date.

Since many timing intervals last longer than 60 seconds, the Chronoscope is finally now available including a minute counter. One possible solution might have been a totalizator, which would have counted each revolution of the sweep chronograph seconds, indicating it on the dial with a hand. There were, however, concrete reasons not to settle for this solution.

For one thing, it would have, at the very least, detracted from the harmonious appearance of the regulator dial—if not to say that it would have been a major disruption of such. Aside from which, Gerd Rüdiger Lang wanted to be true to himself and simply do something different—something out of the ordinary that would also create an entirely new look for Chronoswiss.

The result is the 2009 unveiling of the brand new Chronoscope CM (Compteur Minutes). This chronograph wristwatch “with a twist” counts the minutes in a completely novel way once the stopwatch is started— and needs a quick additional step to get going. Once the prominent diamond shaped marking on the easy to grip rotating bezel has been set to the tip of the long minute hand, the duration of the timed event becomes available at a glance; and the days of peering at small, barely visible minute counters of conventional ”chronographs” are finally a thing of the past. As a matter of fact, the form chosen by Gerd Rüdiger Lang offers the additional advantages of a countdown timer. Let’s assume that the time running on a parking meter after inserting some coins is 30 minutes. In this case, it suffices to synchronize the 30 minute index with the current location of the minute hand without using the stopwatch; when the hand gets to the diamond shaped marker, it’s time to either move the car or put some more money in the meter. That’s what perfectionist Gerd Rüdiger Lang is getting at when he talks about functionality. At this point we’d like to draw your attention to the special design of the minute hand: it is exceptionally long and when the observer takes a closer look, he or she will notice that it actually has two tips. The first, shorter, one displays the minutes as usual, while the second one reaches to the edge of the dial, thus pointing directly to the minutes stopped by the chronograph on the rotating bezel’s minute scale when the chronograph is on.

It goes without saying that the watchmakers at Chronoswiss pull out all the stops when applying their extraordinary craftsmanship to the art of finishing 26 mm x 6.69 mm automatic Caliber C.125. The skeletonized, goldplated, ballbearing rotor and bridges are resplendent in fine côtes de Genève. The careful polishing of the pallet lever, escape wheel, and screws also fall within the spectrum of distinctive finishing. According to their creator, such masterpieces deserve special hands—which are not only extremely slender and delicate, but also have that particular reddish blue color typical of the hands found on the first mechanical pocket chronographs. Experts called this shade lie de vin in honor of the unavoidable sediment found in valuable old bottles of red wine. The solid case comprising 22 parts certainly has its own style, and although it has been much imitated over the past twenty years, it is simply an impossible act to follow. The distinctive rotating bezel is not only yet another upgrade to the timepiece’s precious water resistant encasement, but also a further aspect that makes it unique. And in the end, each Chronoswiss watch is characterized by aspects of the unique.

Chronoswiss a leading German luxury watch manufacturer announced this past week that they plan on an additonof new authorized retail partners in the U.S. market. Chronoswiss can be purchased at some of the finest luxury retail doors in the U.S. such as Hamilton Jewelers in Princeton, NJ, David Orgell in Beverly Hills, CA, ABT Time Boutique in Chicago, IL, Mayfair Jewelers in East Hampton, NY, and Martin Pulli in Philadelphia, PA.

All of the new retail doors will carry both men’s and ladies timepieces, ranging from the classic Chronoswiss Lunar Chronograph and Kairos Lady to some of the newest timepieces that debuted at this year’s Baselworld such as the Timemaster Chronograph Nighthawk and the black perpetual calendar. The all new Sauterelle with the manufacture dead beat second movement is also expected to hit retail this Fall.

Since its beginning, Chronoswiss has always produced mechanical watches of the highest industry quality at a particularly competitive price, which is exceptionally rare in the industry and absolutely unique at this price point. The starting retail price for a Chronoswiss watch is $3,600 for the Timemaster Automatic.

Chronoswiss is a German watch manufacturer based in Munich. The company was founded by Gerd R. Lang in 1983 with the mission to make the most extraordinary mechanical timepieces. Chronoswiss prides itself in exclusivity by only producing about 6,000 watches per year. Though a German company, every component of the timepieces are produced in Switzerland and then hand-finished in Germany.

Chronoswiss expands its exclusive Perpetual Calendar watch series debuting the newest model in white gold with a stylish black dial. The white gold model adds to the collection of existing timepieces in stainlees steel and rose gold with white dials. The black dial gives the timepiece exceptional versitatliy in making it your go to wristwatch for everyday wear at the office that easily carries over to a more dressed up look for an after work cocktail party or dinner.

When it comes to the horological application, functionality, dependability, precision and craftsmanship detail are the top priorities. The Chronoswiss Perpetual Calendar is visually stunning with its harmonic ensemble of a massive silver dial and a varnished top and blue steel hands in the “Poire Stuart” style. The new model is 40mm with a massive 36-part case retailing for $34,600 and contains the exclusive Chronoswiss manufacture-Caliber C. 127, which most reliably and precisely drives the complicated app. 50-part calendar-module. The gears have a diameter of 26.2 mm and a height of 5.2 mm and 30 jewels. The massive 18kt crown and patented screw down adjustment pushers do not have to be replaced during water-resistance tests since the gaskets are directly attached to the tubes. This ensures that the Perpetual Black is water resistant to 30m.

Chronoswiss is a German watch manufacturer based in Munich. The company was founded by Gerd R. Lang in 1983 with the mission to bring about the renaissance of the mechanical wristwatch. Chronoswiss prides itself in exclusivity by only producing about 6,000 watches per year. Though a German company, every component of the timepieces is manufactured and refined in Switzerland and then hand-assembled in Germany.

Both stylish and luxurious, Chronoswiss watches appeal not only to watch enthusiasts, but also to discerning consumers who appreciate the quality of a hand-made timepiece without the overwhelming price tag. Chronoswiss pleased to announce their newest addition to the Timemaster Series, the “Timemaster Spring”

Valued at $9,300 in stainless steel the Timemaster Spring has an exceptional style with its bright white dial and Chronoswiss exclusive light green super luminova C 1.5 markers, allowing the dial to brightly to illuminate in the dark. Adding to the uniqueness of the watch the bezel is fitted with 60 top cut, top wesselton VVSI diamonds. Chronoswiss developed the Timemaster as a watch by professionals for professionals, and thus it is well suited to all situations. Without exception, this practical, self-winding caliber ticks in the classical manner and fully in accord with Chronoswiss’s philosophy of “best watch value money can buy”. The Chronoswiss Caliber C.128 with hour, minute, second and date display stores enough power to keep the watch running for approximately 46 hours.

Chronoswiss is a German watch manufacturer based in Munich. The company was founded by Gerd R. Lang in 1983 with the mission to bring about the renaissance of the mechanical wristwatch. Chronoswiss prides itself in exclusivity by only producing about 6,000 watches per year. Though a German company, every component of the timepieces is manufactured and refined in Switzerland and then hand-assembled in Germany.