Posts Tagged ‘Concord Watches’

The Future of Concord Watches

Tuesday, August 14th, 2007

 Birthdays are certainly in the air this year. Panerai celebrates its tenth anniversary, along with Bédat who has also hit the one zero, Rado is 50, and not forgetting our own Europa Star at 80 years old. But Concord beats all of us at the grand old age of 100.

Historical highlights
It has been an eventful 100 years for Concord watches, which were once prized as the official gift of United States Presidents to Heads-of-State. In 1979 the company broke the record for producing the flattest analogue watch in the world, the Delirium, at 1.98 mm, and a year later broke its own record with the Delirium IV, which reduced the watch to under 1 mm, a record that it still holds today. However, for its 100th anniversary, the brand is looking to the future with a new team, a repositioning strategy and the unveiling of a daring new COSC-certified chronograph.

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The New Swiss Made

Friday, August 10th, 2007

The great debate, which, under pressure from the barons of timekeeping, has just begun regarding a reformed definition of ‘Swiss Made’ leading to stricter requirements, is going to weigh heavily on the industry’s suppliers.

Called, up to now, watchmaking’s ‘annex branches’, similar to the secondary branches of a tree, the sup-pliers currently run the risk of finding themselves as the main trunk of the watch tree. We know that they are being smothered with orders and that they are trying hard to satisfy them all. In addition, they are also the coveted prey in a frantic race towards industrial verticalization by many brands seeking to establish their independence. All of a sudden, the number of ‘bottlenecks’ in the supply chain has grown considerably in an increasingly nervous environment.

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Movado- Derek Jeters choice

Wednesday, August 8th, 2007

Movado hits the playing fields with Series 800

New York Yankee Derek Jeter in ads for Movado’s sporty Series 800.

New York—Movado, known for its artfully simple Museum dial, has never produced a sports watch—until now. National Jeweler caught up with Movado President Jeffrey Cohen to find out more about Movado’s Series 800.

National Jeweler: What inspired the Series 800?
Jeffrey Cohen: We introduced the Series 800 both to reinforce our position as a leader in the $500 to $1,500 price range and to continue bringing new [customers] into the brand. We hope to attract a younger demographic on the one hand—the new customer who might later step up to a Museum watch. On the other hand, we hope to sell watches to Movado owners who are looking for something different.

NJ: How does it differ from other sports watches in its price range?
JC: The Series 800 employs the iconic Movado dot at 12 o’clock, which is our identifiable signature and signifier of quality and craftsmanship. This translates the DNA of the brand: It’s a sporty Movado, but clearly still a Movado. We’re using Performance Steel, a higher-grade stainless steel, the kind used on surgical supplies, for extra durability. You have a choice of a stainless steel bracelet or a ThermoResin strap that’s exceptionally durable and protects against ultraviolet rays. The line features wave-textured dials, a unidirectional bezel, screw-down crown and caseback, and a rubber adornment for backing. You can dress it up or down.

Watches in Movado’s Series 800 deploy the Museum dial, bright colors and a choice of stainless steel bracelet or ThermoResin strap.

The first wave, known as the Diver collection, is available in men’s, unisex and ladies’ models, measuring 43, 38 and 28 millimeters, priced at $700 with the ThermoResin strap or $1,000 for the bracelet. The dials are black, white, red, blue and yellow. The second wave is the Chronograph model, which uses the same materials but has an upgraded movement. It hits markets around Nov. 1 and is $1,000 for the strap model, $1,300 for the bracelet.

NJ: How widely available will Series 800 be the first year?
JC: It’ll be available in less than 10 percent of all stores that carry Movado. We’re being very selective. We can only produce so many watches initially, and we want to grow the line organically. Our retail partners bought out the entire collection in five weeks: Distribution is very tight.

It’ll be featured in our best fine-jewelry stores, department stores such as Macy’s and Nordstrom, and chains such as Kay Jewelers and Tourneau. We’ll support the line with strong point-of-sale visuals: They’ll emphasize the black and stainless steel motif, and give you a sense of action, an edginess, but they’ll still clearly be Movado displays. We call it the “Art of Performance” campaign, like the “Art of Design” campaign for our Museum watch.

NJ: Why were New England Patriot quarterback Tom Brady and New York Yankee shortstop Derek Jeter chosen for the ads?
JC: They’re right in line with all of our other ambassadors in that they represent excellence; they’re the best at what they do. [Brady and Jeter] will be advertising the Series 800 lines in an array of color magazines—men’s, fashion and general interest—as well as on outdoor billboards and on TV ads that will run through the holidays.

Movados MVP

Wednesday, August 8th, 2007

The Super Bowl MVP was at the Movado Soho store Thursday for a press conference announcing the watchmaker’s new “Art of Performance” campaign, developed exclusively for the great Movado Watches. “Movado is all about style and precision and that fits exactly what I try to bring both on and off the field, so I hope it’s a long term association,” the New England Patriot said. “A professional athlete’s life is highly scheduled. I practically need military discipline to keep pace, so time is definitely something I’m interested in.” Brady joins a respected group of Movado ambassadors, including Mia Maestro, Kerry Washington, Mikhail Baryshnikov, Wynton Marsalis, and Pete Sampras.

Prices range from $700-$1,300 for the new line of watches, which feature precise Swiss quartz movements, wave-textured dials, and a Performance Steel™ cases with screw-down crowns. Water resistant to 200 meters and fashioned with scratch-resistant sapphire crystal, the watch is available in three sizes: men’s (43mm), unisex (38mm), and women’s (28mm). Debuting in August, the watches will be available in a range of colors, including black, white, blue, red, and yellow.

“Tom is one of the most prolific quarterbacks in the NFL and he signifies what this brand is all about: timing, passion, innovation and a commitment to excellence,” said Efraim Grinberg, Movado group president and CEO. “Everything he represents on and off the field is what Movado Series 800 stands for.”

JIM SHI

Are Women becoming watch connoisseurs?

Wednesday, August 8th, 2007

There’s great interest in complications now among women and a growing women-watch-connoisseurs market,” notes Sue Rechner, former president of and now consultant to midprice Victorinox Swiss Army watches. “More and more women are interested in technical properties of watches, in complications and proprietary movements,” agrees Jenny Piaget, spokeswoman for high-end JeanRichard.

More of these are designed specifically for women, such as Milus’s Merea TriRetrograde Seconds, rather than being downsized men’s models. Franck Muller Geneve, for example, created the world’s smallest tourbillon—specifically for women watch connoisseurs. Audemars Piguet’s women’s automatic Millenary Starlit Sky uses its first complications movement created for a woman’s watch (and platform for future women’s watches), “because many women appreciate the subtleties of mechanical watchmaking,” says a company statement.

Other examples include Harry Winston’s platinum Ocean (seconds and days retrogrades); Pierre Kunz’s Tahiti Moon retrograde (minutes, hours), with Tahitian mother-of-pearl dial; and Rado’s Original automatic.

Citizen’s newest light-powered Eco-Drive calibre is for its women’s Riva chronograph. “More women want complications, and these [with full diamonds and mother-of-pearl inlays] are also feminine, making them more appealing to women,” says Stuart Zuckerman, senior vice president of Citizen Watch of America.

Are mechanical movements making a comeback?

Wednesday, August 8th, 2007

What you read here may shock you! Watches

 

Mechanical watches seemed near extinction just 25 years ago. Today, they not only dominate luxury watch making but also are profit centers for other watches. Maurice Lacroix, for example, expects 90 percent of its watches to be mechanical by 2012. Nearly 60 percent of Hamilton’s watches are now self-winding, while 25 percent of Victorinox Swiss Army’s watches are mechanicals, including its new Alpnach collection.

Others, from upscale to affordable, are adding one or more to their repertoire, such as Gucci’s first automatic (a limited edition for men) in its new Pantheon collection and Armitron’s first automatic, a skeleton watch (starting at $95).

One sign of activity in the mechanical watch segment is that more brands are unveiling their own movements. Bulgari’s Diagono Scuba watch, for example, has a specially created movement, as does Ebel’s 1911 BTR. Formex’s square 4Speed (with tilted case), aimed at young adult buyers, uses a new automatic chronograph movement. The Krieger Chronograph is the first to use the new ETA AO7 automatic movement, while luxury brand JeanRichard’s 2TimeZones GMT is the first in its new sports line with the JR1000 movement made in its workshops. Maurice Lacroix’s Masterpiece Le Chronographe uses the ML 106-2, conceived and developed in the brand’s technical department in Switzerland.

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Good Luck Concord!

Monday, August 6th, 2007

Concord Receives the Forbes Award for Advertising ExcellenceConcord Watch

Readers remember Concord’s dynamic advertising campaign! This is why Concord has been awarded The Forbes Award for Advertising Excellence.

 

Of all of the ads in the April 25 issue of Forbes, readers remembered the Concord ad more than any other, in any category. Forbes used S.A.M., or Subscriber Advertising Measurement, a tool developed by Beta Research as an accurate, flexible and timely method for measuring the impact of print advertising.

 

Concord Watches

 

Concord’s evocative “Style defined” advertising campaign powerfully personifies the brand’s core qualities: style, elegance, individuality and sophistication. A combination of beautiful watch images, the signature “C” Concord Logo and the refinement of the campaign’s lifestyle images creates a visually powerful message for luxury watch consumers - defining the Concord brand and the fundamental nature of true style.

Watch movements

Monday, August 6th, 2007

Watch movements

A movement in watchmaking is the mechanism that measures the passage of time and displays the current time (and possibly other information including date, month and day). Movements may be entirely mechanical, entirely electronic (potentially with no moving parts), or a blend of the two. Most watches intended mainly for timekeeping today have electronic movements, with mechanical hands on the face of the watch indicating the time.

Purely mechanical watches are still popular, although they are most commonly seen among expensive, collectible watches such as Fortis, Omega, Rolex and TAG Heuer. Their superb craftsmanship accounts for much of the attraction of purely mechanical watches. Compared to electronic movements, mechanical watches keep very poor time, often with errors of seconds per day. They are frequently sensitive to position and temperature, they are costly to produce, they require regular maintenance and adjustment, and they are more prone to failure.

Generally speaking, inexpensive and moderately priced timepieces with electronic movements now provide most users with timekeeping more accurate than the most expensive Rolex. However, in recent times there has been less emphasis on time precision as many people now carry multiple devices that will tell them the time such as mobile phones, PDAs and laptops, so finely crafted mechanical watches have remained popular less as time pieces and more because of their aesthetic value as jewelry.

Tuning fork watches (introduced by Bulova in 1960) use a 360 hertz tuning fork to drive a mechanical watch. Since the fork is used in place of a typical balance wheel, these watches naturally hum instead of tick.

The inventor, Max Hetzel, was born in Basel, Switzerland, and joined the Bulova Watch Company of Bienne, Switzerland, in 1948. Hetzel was the first to use an electronic device, a transistor, in a wristwatch. Thus, he developed the first watch that could be qualified as electronic. However, fork movements are actually more “electrical”, like an old electrical wall clock, than electronic. The sweep second hand moves fluidly like that of an old electrical wall clock.

Such watches were also sold by Swiss watch companies under license of Bulova. In 1974, after leaving Bulova, Hetzel developed a different tuning fork drive for Omega Watches. The watch featured a cal. 1220 micromotor, and a tuning fork frequency of 720 hertz.[3] This development was obsolete compared to the newer electronic quartz watch which had become cheaper to produce and even more accurate.

Tuning fork movements are electromechanical. The task of converting electronically pulsed fork vibration into rotary movement is done via two tiny jeweled fingers, called pawls, one of which is connected to one of the tuning fork’s tines. As the fork vibrates, the pawls precisely ratchet a tiny index wheel. This index wheel has over 300 barely visible teeth and spins more than 38 million times per year. The tiny electric coils that drive the tuning fork have 8000 turns of insulated copper wire with a diameter of 0.015 mm and a length of 90 meters. This amazing feat of engineering was prototyped in the 1950s.

Electronic movements have few or no moving parts. Essentially, all modern electronic movements use the piezoelectric effect in a tiny quartz crystal to provide a stable time base for a mostly electronic movement: the crystal forms a quartz oscillator which resonates at a specific and highly stable frequency, and which can be used to accurately pace a timekeeping mechanism. For this reason, electronic watches are often called quartz watches. Most quartz movements are primarily electronic but are geared to drive mechanical hands on the face of the watch in order to provide a traditional analog display of the time, which is still preferred by most consumers.

The first prototypes of electronic quartz watches were made by the CEH research laboratory in Switzerland in 1962. The first quartz watch to enter production was the Seiko 35 SQ Astron, which appeared in 1969. Modern quartz movements are produced in very large quantities, and even the cheapest wristwatches typically have quartz movements.

The best quartz movements are significantly more accurate than the worst, but the difference is much smaller than that found between mechanical movements and quartz movements. Quartz movements, even in their most inexpensive forms, are an order of magnitude more accurate than purely mechanical movements. Whereas mechanical movements can typically be off by several seconds a day, an inexpensive quartz movement in a child’s wristwatch may still be accurate to within 500 milliseconds per day—ten times better than a mechanical movement.

Quartz mechanisms usually have a resonant frequency of 32768 Hz, chosen for ease of use (being 215). Using a simple 15 stage divide-by-two circuit, this is turned into a 1 pulse per second signal responsible for the watch’s keeping of time.

Some electronic quartz watches are able to synchronize themselves with an external time source. These sources include radio time signals directly driven by atomic clocks, time signals from GPS navigation satellites, the German DCF77 signal in Europe, and others. These watches are free-running most of the time, but periodically align themselves with the chosen external time source automatically, typically once a day.

Because these watches are regulated by an external time source of extraordinarily high accuracy, they are never off by more than a small fraction of a second a day (depending on the quality of their quartz movements), as long as they can receive the external time signals that they expect. Additionally, their long-term accuracy is comparable to that of the external time signals they receive, which in most cases (such as GPS signals and special radio transmissions of time based on atomic clocks) is better than one second in three million years. For all practical purposes, then, radio-controlled wristwatches keep near perfect time.

Movements of this type synchronize not only the time of day but also the date, the leap-year status of the current year, and the current state of daylight saving time (on or off). They obtain all of this information from the external signals that they receive. Because of this continual automatic updating, they never require manual setting or resetting.

A disadvantage of radio-controlled movements is that they cannot synchronize if radio reception conditions are poor. Even in this case, however, they will simply run autonomously with the same accuracy as a normal quartz watch until they are next able to synchronize.

Who wears their Watch outside?

Monday, August 6th, 2007

Recently on Horomundi There has been discussion on if people should wear Luxury Watches outside there homes… Watches

Some people Say:

“I know myself with my small collection that I feign to think of scratching or nicking any one of them so I baby them as best I can.

Some of the higher ticket AP’s make me cringe to think of bringing them anywhere where they could get damaged.. like the corner of a filing cabinet for instance.. or the stucco siding on a house.. a railing on a balcony..

How do you guys / gals tolerate getting scratches and nicks on your watches? How do you even bring some of the 15k ones out of the house?

is this a legitimate worry? or am I just suffering from some phobia? “

While Others Say:

You mean there people who only wear their watches at home and never take them outside ? That’s be like buying a nice car and never driving it and leaving it in the garage.

Not me!

I wear mine as much as possible. At work, at play and in the gym. The only time I don’t wear them is when I’m doing DIY at home or riding my bike. ”

You decide!

Pictures of Fine Watches

Friday, August 3rd, 2007

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