The Luxury Watch Blog

We all know the look of the Movado Museum Watch.

New Movado Watch

Movado Watch

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Some watches have the Luxury Watch like this one. We present The Movado Museum Dial

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Today we have two exciting things to talk about. 1. Luxury Movado Diamond Watches 2. We are approaching our 200th post! WOW! How the word of Luxury Watches has changed since we first started and now we are all up to date!

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You always here us ranting about Movado but who really are they? Here is some company history for you!

The company is most renowned for its Museum watches that feature a black clock face with a single gold point at twelve o’clock. This is the minimalist look made famous for Movado by American designer Nathan George Horwitt in 1947. Horwitt intended his design to be evocative of a sun dial, with the dot representing the sun at high noon. This most recognizable look of a Movado is a simple hour and minute hand, with a solid background and a single depressed circle on the 12:00 mark. The Museum Dial, Movado’s signature design, has no markings on for minutes or hours (although some of Movado’s other designs now do). Many refer to this design as the “boss’s watch” because the boss doesn’t have to be on time (hence the vague display of time).

In addition to its design, Movado watches tend to be regarded for being light weight. Most Movado styles include the use of sapphire crystal, which is highly scratch resistant and thus used by most watchmaking companies.

The company supported the construction of a public clock which was designed by the architect of the name Philip Johnson, located outside Lincoln Center in New York City. In 2006, Movado celebrated its 125th year of watchmaking. With its watches set in museum collections around the world, the Movado Company has made its mark of success on the world. Its frequent publicity in famous magazines and other publications furthers this success.

Currently, Movado watches utilize both quartz and automatic movements in their timepieces. The Movado Group, Inc. also markets other watch brands: Concord, Ebel, ESQ Swiss, Coach Watches, Hugo Boss Watches, Tommy Hilfiger, Juicy Couture, Lacoste Watches and RALCO.

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Shown at Baselworld was the new Zetios automatic chronograph from Milus.

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No one likes to here that there were Complication’s in anything! Especially our beloved time-pieces! However we see more and more watch with features called “Complication’s”! Here is what that means…

A “complication” is any function in a watch other than to give the hours, minutes and seconds. Complication watches inhabit a fascinating, and prolific, world in which generations of craftsmen demonstrate the full extent of their ingenuity and creativity. A world at the forefront of innovation.

To visually display the hours, minutes and possibly seconds is accepted as the basic function of a modern watch. But it hasn’t always been so: sometimes timepieces had a striking mechanism before they had hands. Indeed, the minute hand only appeared after 1675, and the seconds hand not until the latter half of the eighteenth century. Regardless, the very first pocket watches (late fifteenth century) incorporated numerous other functions.

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Movado hits the playing fields with Series 800

New York Yankee Derek Jeter in ads for Movado’s sporty Series 800.

New York—Movado, known for its artfully simple Museum dial, has never produced a sports watch—until now. National Jeweler caught up with Movado President Jeffrey Cohen to find out more about Movado’s Series 800.

National Jeweler: What inspired the Series 800?
Jeffrey Cohen: We introduced the Series 800 both to reinforce our position as a leader in the $500 to $1,500 price range and to continue bringing new [customers] into the brand. We hope to attract a younger demographic on the one hand—the new customer who might later step up to a Museum watch. On the other hand, we hope to sell watches to Movado owners who are looking for something different.

NJ: How does it differ from other sports watches in its price range?
JC: The Series 800 employs the iconic Movado dot at 12 o’clock, which is our identifiable signature and signifier of quality and craftsmanship. This translates the DNA of the brand: It’s a sporty Movado, but clearly still a Movado. We’re using Performance Steel, a higher-grade stainless steel, the kind used on surgical supplies, for extra durability. You have a choice of a stainless steel bracelet or a ThermoResin strap that’s exceptionally durable and protects against ultraviolet rays. The line features wave-textured dials, a unidirectional bezel, screw-down crown and caseback, and a rubber adornment for backing. You can dress it up or down.

Watches in Movado’s Series 800 deploy the Museum dial, bright colors and a choice of stainless steel bracelet or ThermoResin strap.

The first wave, known as the Diver collection, is available in men’s, unisex and ladies’ models, measuring 43, 38 and 28 millimeters, priced at $700 with the ThermoResin strap or $1,000 for the bracelet. The dials are black, white, red, blue and yellow. The second wave is the Chronograph model, which uses the same materials but has an upgraded movement. It hits markets around Nov. 1 and is $1,000 for the strap model, $1,300 for the bracelet.

NJ: How widely available will Series 800 be the first year?
JC: It’ll be available in less than 10 percent of all stores that carry Movado. We’re being very selective. We can only produce so many watches initially, and we want to grow the line organically. Our retail partners bought out the entire collection in five weeks: Distribution is very tight.

It’ll be featured in our best fine-jewelry stores, department stores such as Macy’s and Nordstrom, and chains such as Kay Jewelers and Tourneau. We’ll support the line with strong point-of-sale visuals: They’ll emphasize the black and stainless steel motif, and give you a sense of action, an edginess, but they’ll still clearly be Movado displays. We call it the “Art of Performance” campaign, like the “Art of Design” campaign for our Museum watch.

NJ: Why were New England Patriot quarterback Tom Brady and New York Yankee shortstop Derek Jeter chosen for the ads?
JC: They’re right in line with all of our other ambassadors in that they represent excellence; they’re the best at what they do. [Brady and Jeter] will be advertising the Series 800 lines in an array of color magazines—men’s, fashion and general interest—as well as on outdoor billboards and on TV ads that will run through the holidays.

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Movado is a Swiss luxury watch company whose name is Esperanto for “movement”. It has proven to be a prophetic name for a company committed to design innovation and time technology since 1881. Movado was founded in 1881 in La Chaux-de-Fonds, Switzerland by Achilles Ditesheim.

Achille Ditesheim was clearly an entrepreneur by any century’s definition. At 19 he set out on his own; he hired 6 watchmakers and opened a workshop in La Chaux-des-Finds in Switzerland. He had talent, the desire to be the best and the mind-set to make it happen. Movado earned almost 100 patents in its first 100 years, a testament to its technological excellence and forward thinking design philosophy.

The company is most renowned for its Museum watches that feature a black clock face with a single point at twelve o’clock. This is the minimalist look made famous for Movado by American designer Nathan George Horwitt in 1947. Horwitt intended his design to be evocative of a sun dial, with the dot representing the sun at high noon. This most recognizable look of a Movado is a simple hour and minute hand, with a solid background and a single depressed circle on the 12:00 mark. The Museum Dial, Movado’s signature design, has no markings on for minutes or hours (although some of Movado’s other designs now do). Many refer to this design as the “boss’s watch” because the boss doesn’t have to be on time (hence the vague display of time).

The company supported the construction of a public clock which was designed by the architect of the name Philip Johnson, located outside Lincoln Center in New York City. In 2006, Movado celebrated its 125th year of watch making. With its watches set in museum collections around the world, the Movado Company has made its mark of success on the world. Its frequent publicity in famous magazines and other publications furthers this success.

In 2001, Movado introduced another breakthrough design, the ELLIPTICA- a triumph in watch innovation.

Elliptica is inspired by Movado’s original Polyplan, a popular wristwatch from the early 1900. Artfully fusing the past and the future, Movado Elliptica is a bold statement of ergonomic design that’s now being offered with an automatic movement.

It’s designed for the 21st century, with such forward design elements, as a sensually curved, comma-shaped case, a matte black or silver tone rectangular dial with unique “time lines” and an unexpected top positioned crown.

Movado Sapphire achieves its ultra sleek appearance by utilizing a flat, metalized crystal that lies flush with the edge of the case, and an unique inverted side profile.

The elegant stainless steel watch case, with bold geometric angles, designed to conform to the shape of the wrist, attached to a smooth black leather strap.

Currently, Movado watches utilize both quartz and automatic movements in their timepieces. The Movado Group, Inc. also markets other watch brands: Concord, Ebel, ESQ Swiss, Coach Watches, Hugo Boss Watches, Tommy Hilfiger, Juicy Couture, and Lacoste Watches.

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