TAG Heuer confirms that it will continue its relationship with Tiger Woods but will respect his desire of privacy by modifying his role in the coming months’ marketing programs.

“The partnership with Tiger Woods will continue,” said Jean-Christophe Babin, President and CEO of TAG Heuer, “but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation.”

TIger Woods released an apology on the same day expressing regret for “transgressions” and saying “I have let my family down.” Woods was not specific about the reason for the apology, and requested privacy.

Several companies indicated they were reconsidering endorsement deals. Gillette suspended advertising featuring Woods, and said they would not be hiring him for any public appearances for the company. On December 13, management consultancy firm Accenture completely cut its sponsorship of Woods, stating that the golfer was “no longer the right representative.”

For its 150th anniversary, TAG Heuer brings to commercial reality its boldest breakthrough innovation since the 1/100th of a second mechanical chronograph. The first advanced integrated mechanical movement of the third millennium — and probably the 21st century’s first major contribution to watchmaking innovation — the TAG Heuer Monaco V4 represents a complete break with tradition and the audacious next step in mechanical movement engineering. This belt-driven wonderment, first unveiled as a Concept Watch at BaselWorld in 2004, is now industrialized and entirely hand manufactured in TAG Heuer La Chaux-de-Fonds workshop in an exclusive luxury edition of only 150 pieces in platinum.

TAG Heuer in History: Pioneer of Swiss watchmaking since 1860
For 150 years, TAG Heuer has challenged traditions, defied rules, and set major Swiss watchmaking milestones. The world leader in luxury sports watches and chronographs since 1860, it maintains this preeminence by ceaselessly reinventing itself, and, in the process, changing the world of watchmaking — revolutionizing what watches and chronographs can do, how they work, and the way they look.
In 2004, the company unveiled the Monaco V4 Concept Watch, the world’s first watch with belt drives, linear mass and ball bearings. In only 5 short years, the dream comes true …On the eve of its 150th anniversary, TAG Heuer has achieved the unbelievable, unveiling to the world what many industry insiders said would never see the light of day: The Monaco V4 in commercial production. Double-patented Monaco V4, 100% TAG Heuer-made, outdoes its own legacy. A bold technical masterwork unlike any watch ever seen or imagined, it both exemplifies luxury Swiss watchmaking tradition at its finest, and completely turns that heritage upside down and inside out.
Once again, with this boldest creation yet, TAG Heuer stakes claim to the leading edge of design innovation and honors its world-famous motto: “Swiss Avant-Garde since 1860.”
TAG Heuer and the MONACO V4: Revolutionizing the fundamental principles of mechanical watchmaking
Transmission
Until the V4, all modern mechanical movements, regardless of their complications, were generally based on “classic” watchmaking components, most of which date back to the 18th and 19th century. The principal components of this traditional system are: an energy reserve, by means one or several springs; a transmission, using gears; and a regulatory function, usually organized around a recoil escapement.

Gear transmission and automatic rewinding: the V4 team set these aside and started from scratch. The result is a complete paradigm-shift, 2 worldwide patents, and a completely new generation of mechanical movements.
In a world first, TAG Heuer award-winning team of watch masters and engineers replaced the pinions and wheels of the traditional mechanical movement with a belt-driven transmission: a high-yield relay of 5 notched micro drive-belts whose tension is controlled by 2 turnbuckles. The transmission belts in polyether block amide have a 0.07mm section, about the same size as a single human hair, and are 10 times smaller than any belt ever manufactured. Unlike a traditional calibre, this modular synchronous drive belt system requires no extra gears to send motion from one point to another. More efficient — less vibrations, optimizing movement — and much easier to maintain, it allows power to be transmitted wherever it is required, allowing for more complications, with no obstacles.

Energy

The TAG Heuer team then garnered a second worldwide patent by revolutionizing the oscillating mass, which traditionally is superimposed on the movement and moves in a rotational manner. The Monaco V4 is the world’s first wristwatch with a linear mass, which is mounted on the world’s smallest ball bearings (2.2 to 4 mm diameter and a thickness of 0.6 to 1 mm). The 12g tungsten ingot doesn’t move back and forth but up and down on a track between the 2 pairs of v-shaped barrels in series, set in parallel and inclined at +/- 13°. A gear system on the long side of the weight engages a cogwheel and converts the linear motion into a rotating movement. Each barrel series stores 450g of energy for a total strength of 900g.
The MONACO V4: An avant-garde design for an avant-garde movement
Winner in its concept stage of many design prizes and awards, the Monaco V4 is the revolutionary new incarnation of the iconic Monaco — the audacious, square-faced watch first seen on Steve McQueen’s wrist in the 1970 race classic film Le Mans.
The original Monaco\’s big, squared-off case captured the imagination of a generation and signaled a complete break with conventional watchmaking aesthetics. It thus made sense to borrow from this iconic heritage to showcase TAG Heuer’s newest breakthrough in high-end luxury design. Like the original Monaco, the world\’s first automatic chronograph with a micro-rotor (launched in 1969 by Jack Heuer, today TAG Heuer’s Honorary Chairman), the powerful new movement housed in the Monaco V4 is a tribute to the high-tech, high-performance world of motor racing.
The name derives from the V-shaped platinum main plate on which the movement\’s four spring barrels are mounted. The 2-by-2 belt series on ball bearings are angled at +/- 13 degrees, and look like the cylinders in a high-end motor-racing engine.
The Monaco V4’s avant-garde look outside matches the revolutionary movement inside. Every complex surface and dihedral angle is fine polished to the highest haute-horlogerie standards. The beveled and arched sapphire crystal, manufactured in 3-D, curves down to join the sides. The case is in platinum 950, as is the caseback, which is trisected with 3 glass apertures. There is no reading dial per se — the polished beveled indexes are fixed directly to the bridges, with the small second hand distinctively off-centered at 4 o’clock. The ball bearing systems are visible on both sides, while the movement’s unique escapement and 3 transmission belts can be seen from the front, and the 2 barrel drives from the back. The stylish strap is in large-scale alligator, hand-stitched with a titanium insert. The overall design is breathtakingly new, unlike anything ever seen, yet the influence of Steve McQueen’s square-faced Monaco is apparent at a glance, as is the spirit and DNA. This is what truly drives TAG Heuer and the Monaco V4: audacity, performance, and a passionate devotion to the avant-garde.

TAG Heuer and the MONACO V4: Pioneering new forms of human and technological innovation
Above all, creating an entirely new paradigm for mechanical movement dynamics requires men and women of vision and passion, committed to pushing beyond limits.
TAG Heuer’s best engineers and watchmakers, working with the inventor Jean-François Ruchonnet, begun delving into the fundamental concepts of mechanical watch movement, under the strictest terms of confidentiality. Then the Monaco V4 story became a real human saga involving an extraordinary team of dedicated thinkers, watch masters, engineers and craftsmen working in Switzerland but also collaborating with a unique international network drawn from renowned high-tech companies, universities and research institutes.
The techniques used in the design, prototyping and production of the V4 are the same as those used to develop complex aerospace systems. Tools, techniques and expertise were drawn from an eclectic fusion of disciplines, such as the automobile and IT industries, applied mathematics, chemistry, climatology, computer engineering and micro-mechanical sciences. New TAG Heuer-designed machines and methods were specially created, including proprietary software (TAG Heuer is a pioneer in 3D modeling and digital synthesis), automated micro-couplers and rheologically controlled high-pressure injectors.
Today, the Monaco V4 are hand-assembled at TAG Heuer by “Meilleur Ouvrier de France” watch master Denis Badin, thus bringing the timepiece full circle: from the most cutting-edge techniques of the present era to the most time-honored traditions of artisanal craftsmanship.
This exclusive luxury edition of only 150 pieces in platinum 950, launched at the occasion of the 150th anniversary, will be sold at 100,000 CHF.

TAG Heuer seems to be pulling all stops this Cyber Monday. TAG Heuer has been using Google AdWords to promote it’s online watch stores (or the stores of it’s authorized watch dealers). Turning to the Internet this Cyber Monday shows a very new and significant trend in the luxury watch world. TAG Heuer has unveiled many new collections and is now entering the internet market.

Examples such as the TAG Heuer Grand Carrera. From the Carrera to the Grand Carrera: this legendary Tag Heuer collection has been expanded with a new, exceptional timepiece inspired by modern GT cars. Powered by a series of chronograph or GMT mechanical movements, this refined and distinguished timekeeper is offered in a limited pink gold series of 1000 with a brown or silver dial. What is more, it features a new exclusive function, the calibre RS, which, thanks to its double rotating disc system, provides an intuitive reading of the time.

For many years they TAG Heuer Watches have shunned the Internet but now they seem to be embracing it. Here are two examples of their online stores. The first is their Link off Google Ads which shows you a large amount of authorized dealers. Then your have their memorabilia store.

However what TAG Heuer Watches must learn is that in order to compete online you must have a fully loaded store with the ability to purchase watches direct. When TAG Heuer Watches are made readily available, I predict they will see more revenue.

Once upon a time on the Le Mans circuit, Steve McQueen was at the wheel of his Porsche 917. On his wrist the MONACO – an automatic, square, blue chronograph that suddenly caused mayhem in the orderly world of the small, round, white timepiece… A stone had been thrown into the watchmaking pond that is still making waves 40 years later. That beautiful stranger, which met with such enormous and lasting success and became an icon, deserved an offspring worthy of the same degree of popularity. Now TAG Heuer is launching the MONACO LS Chronograph Calibre 12 so that the legendary collection can have a fresh opportunity to reveal its DNA.

One word that springs to mind when thinking of the MONACO is Audacity: the audacity of the first square automatic chronograph on the market; the audacity of a design that mocked the established rules; the audacity of associating it with a rebel actor at a time when the Ambassador concept did not exist. The MONACO LS Chronograph Calibre 12 does justice to its sire : the movement, the look and design detail all turn received ideas upside down and flout convention : this timepiece is other-worldly.

The movement is a basic Dubois Depraz calibre so that the seconds, shown in a linear date opening, can be read linearly from the tip of a double red rhodium hand. The dial, inspired by the MONACO 360 Concept Chronograph, the polished bridges, the translucent embossed numerals, the chronograph dials and the angled date opening are voice and counter-voice in a black, deliberately hi-tech song sheet. The 40.5 mm case, waterproof down to 100 m, simply had to be made of polished or brushed stainless steel, and its ergonomic shape is achieved thanks to the generously curved and bevelled sapphire glass. The spirit of the MONACO V4 is palpable … The bracelet in black alligator with a folding clasp adds a classically elegant gloss to the avant-garde look whilst the stainless steel strap, with its unique micro-adjustment device, underlines the definitely futuristic bent of this Ode to Otherness.

TAG Heuer certainly knows how to give a new lease of life to a watchmaking legend. Resuscitating Steve McQueen is more complicated. An actor, but more than anything a racing driver, he used to say : « Racing is life…… everything before or after is just waiting ». A phrase that Lewis Hamilton, the 2008 Formula 1 World Champion, could have made his own since, aged just 10, he used to pull Ron Dennis’s sleeve saying « One day I shall drive a McLaren ». Thanks to the magic of film, TAG Heuer made the impossible encounter of the Hollywood idol and the virtuoso of the racing circuit possible. For the length of a film, they bandied words, challenged each other and crossed swords. On the actor’s wrist the original MONACO, on the champion’s the MONACO LS. A modern duel dramatising one of the great driving forces throughout history: the spirit of competition. The same spirit that drives the technicians and watchmakers of TAG Heuer when, day after day, they face the challenge of surpassing their own achievements, of doing more to innovate and reinvent themselves. This is how today we shape the timepieces of the future.

TAG Heuer Calibre 12 Automatic Chronograph based on a Dubois Depraz 2008

Movement

The Linear System displays the current second in a linear second window at 3 o’clock The Chronograph minutes are displayed at 9 o’clock and chronograph hours at 6 o’clock Date at 12 o’clock

Black dial with technical fine brushed bridges inspired by the MONACO Calibre 360 concept chronograph

Faceted, polished and fine-brushed minute and hour hands with luminescent markers

Hand-applied and faceted indexes with luminescent markers

Rhodium second hand with a touch of red

“MONACO LS” + “CALIBRE 12″ + “Automatic Chronograph” + “SWISS MADE” lettering

Monochrome TAG Heuer logo

Dial

Angled date window at 12 o’clock, with black disk

Case diameter: 40.5mm inspired by the V4 case design

Curved sapphire crystal glass

Polished and fine brushed stainless steel case

Polished and fine-brushed steel push-buttons

“MONACO LS” and “Linear System” lettering engraved on the case back

Case

Water resistance: 100 meters

On black alligator strap : folding buckle with safety pushbuttons and TAG Heuer logo applied

Bracelet

On steel bracelet: folding buckle with a micro adjustment cutting wheel

Jason Bourne star of Robert Ludlums bestselling book series that first introduced to the super spy Jason Bourne. Which was then brought to the big screen and the world got a visual of Jason Bourne. However in addition to the all the combat and gadgetry one piece stands out Jason Bourne’s Tag Heuer watch.
Tag Heuer is an industry leader in luxury sport watches. Tag Heuer Watches exemplify the ultimate in contradictions. They are tender yet rugged and that is what they are protraying within Jason Bourne.

So Jason Bourne is Tag Heuer and Tag Heuer is Jason Bourne

Nicolas Cage stars as Chris Johnson – ‘Frank Cadillac’ – in the Hit movie “Next” is wearing a TAG Heuer Carrera

Cris Johnson (Nicolas Cage) is in a Las Vegas diner. He looks at the clock above the counter. He checks his own watch, and then glances out the door. He is looking for someone, but she doesn’t show. He appears to be haunted by visions of a young woman, probably connected to the diner. Cris is a clairvoyant living under an assumed name, Frank Cadillac, in Las Vegas. He has a minor magic show at one of the hotels, but he makes his living at “low stakes” gambling against the casinos. He manages to stay beneath the radar, never revealing his gift: the ability to see two minutes into his own future.

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We’ve managed to get our hands on some nice pictures of watches. Hope to see a Movado Soon

TAG Heuer focuses primarily on chronographs with some less expensive models in each line with non-chronograph features. The lines include Monaco, Carrera, Link, Aquaracer, Kirium and others. Automatic (self-winding) movements and water resistance are the norm, as well as sapphire crystals and sometimes also windows on the back of the watch to view the movement.

At the end of 2003, TAG Heuer ended its association with F1 as the official timekeeper, allowing the way the graphics are displayed to undergo a facelift in 2004 where Siemens replaced TAG as the timekeeper. It signaled the end of the large black overlays which were an icon during the late 90s and early 2000s.

Some of the more recently announced models include the Monaco V4 (the movement of which is driven by belts rather than gears); the Carrera Calibre 360 (the first mechanical wrist chronograph to measure and display time to 1/100th of a second); and the Monaco 69 (featuring both a digital chronograph accurate to 1/1000th of a second and a traditional mechanical movement, with a hinged mechanism allowing wearers to flip the watch between its two separate dials).

Edouard Heuer founded a watch making company in 1860.

Some early highlights of the company’s early history include the following: In 1869, Edouard Heuer patented the first crown-winding mechanism for pocket watches. In 1889, during the Universal Exhibition in Paris, the Heuer Company won a silver medal for its collection of pocket chronographs. In 1911, the company received a patent for the “Time of Trip”, the first dashboard chronograph.

Ed. Heuer introduced its first wrist chronograph in 1914. The crown was at the twelve o’clock position, as these first wrist chronographs were adapted from pocket chronographs. In 1916, Heuer introduced the “Micrograph”, the first stopwatch accurate to 1/100th of a second. In 1933, Heuer introduced the “Autavia”, a dashboard timer used for Automobiles and Aviation (and thus the name “Autavia”). The companion “Hervue” was a clock that had an 8-day movement (meaning that it could run for eight days without being wound).

In the early 1950s, Heuer produced watches for the American retailer, Abercrombie & Fitch. The “Seafarer” and “Auto-Graph” were unique chronographs produced by Heuer to be sold by Abercrombie & Fitch. The “Seafarers” had special dials — with blue, green and yellow patterns — that showed the high-tide and the low-tide. This dial could also be used to track the phases of the moon. Heuer introduced its own version of this chronograph in the late 1960s, known as the “Mareographe”. The “Auto-Graph” was produced in 1953 and 1954, and was designed to compute the speed of an automobile over a measured mile.

In 1958, Heuer introduced a new line of timepieces, designed to be mounted on the dashboard of an automobile — or an airplane or boat. Leading models of these dashboard timers included the Master Time (8-day clock), the Monte Carlo (12-hour stopwatch), the Super Autavia (full chronograph), Sebring (60-minute, split second timer) and Auto-Rallye (60-minute stopwatch). Heuer continued to manufacture this line of timepieces, into the 1980s.D

uring the period from the 1950s through the 1970s, Heuers were popular watches among automobile racers, both professionals and amateurs. The Autavia chronograph was introduced in 1962 and featured a rotating bezel, marked in either hour, minutes or with a tachymeter scale. The Autavia name had previously been used on Heuer’s dashboard timers (described above). The Carrera chronograph, designed by Jack Heuer, was introduced in 1963, and became a design icon, known for its clean lines. Most of Heuer chronographs from this period used movements manufactured by Valjoux, including the legendary Valjoux 72 movement (for a 12-hour chronograph).

Heuer acquired the “Leonidas” brand in the early 1960s, with the combined company marketing watches under the “Heuer-Leonidas” name. One of the designs that Heuer acquired from Leonidas was the “Bundeswehr” chronograph, used by the German air force. These “BWs” feature a “fly-back” mechanism, so that when the chronograph is reset to zero, it immediately begins running again, to time the next segment or event.

In 1969, Heuer was part of a partnership (with Breitling and Hamilton), that introduced the first automatic chronographs. Heuer’s first automatic chronographs were the Autavia, Carrera and Monaco. These chronographs were powered by the Cal 11 and Cal 12 movements (12-hour chronograph); Cal 14 movement (12-hour chronograph and additional hand for GMT / second time-zone); and the Cal 15 movement (30-minute chronograph). An unusual feature of these chronographs was that the winding crown was on the left, with the pushers for the chronograph on the right. The earliest of Heuer’s Cal 11 chronographs (from 1969) used the Chrono-Matic name; soon after that time, Heuer discontinued its use of that reference.

In the early 1980s, Heuer introduced a series of chronographs powered by the Lemania 5100 movement. These chronographs have the minute hand for the chronograph on the center pinion (rather than on a smaller register), greatly improving legibility. This series of chronographs was considered to be very rugged and durable.

TAG Heuer was formed in 1985 when TAG (Techniques d’Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula 1 cars, acquired Heuer. Together they modernized the product line and became one of the biggest names in Swiss watches.

On September 13, 1999 TAG Heuer accepted a bid from LVMH Moët Hennessy Louis Vuitton S.A. of 1.15 billion francs ($739 million) contingent upon a transfer of 50.1% of stocks.

In 2007 TAG Heuer has won the iF product design award for its Monaco Calibre 360 LS Concept Chronograph. The award was given away by the International Forum Design Hannover GmbH, which is held in Hanover, Germany. The watch received the prestigious award in the Leisure/Lifestyle category. It was chosen among more than 2,200 timepieces presented by watchmakers from 35 countries. In the period between March 15 and August 2007, the watch could be admired at iF design exhibition. TAG Heuer received the iF product design award for the second time in the last two years. In 2006 another TAG Heuer watch, entitled Professional Golf Watch, won in the same Leisure/Lifestyle category. The design of the Professional Golf Watch was developed together with Tiger Woods.

In 1962, Heuer became the first Swiss watchmaker in space. John Glenn wore a Heuer stopwatch when he piloted the Mercury Atlas 6 spacecraft on the first US manned space flight to orbit the earth.[4] This stopwatch was the back-up clock for the mission, and was started manually by Glenn 20 seconds into the flight. This stopwatch is currently on display at the San Diego Air and Space Museum.

A Heuer stopwatch can be seen and heard in the opening to the news program 60 Minutes. Viewers who requested them from CBS received a free sample of this stopwatch.

Tag Heuer Watches are popular swiss watch  like Movado Watches