The Luxury Watch Blog

The hairspring is the most overlooked of all watch components; like the human heart, it continues, unbidden and unseen, its vital role. Not only do its oscillations have to be precisely regular, they have to be so in the most hostile of environments; the human hand and wrist are the parts of the body which undergo the most variation in position and temperature (think about it, what other part of your body goes in the freezer?). Yet we expect microscopic accuracy from a modern watch, an accuracy of 1 second per day is equivalent to hitting a 1 inch bull’s-eye at a distance of over a mile.

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MD: Stefano, can you describe your role at Girard-Perregaux and tell us what areas you oversee?

SM: That is the one billion-dollar question! (laughing) I have three main roles inside Girard-Perregaux. First, I’m involved in product design. Second, I am responsible for the global Girard-Perregaux corporate image including our retail concept. And third, I am in charge of the BMW-Oracle Racing partnership. From the relationship with the Challenge to the design of limited editions dedicated to our America’s Cup partnership. In general, I’m working on keeping the brand image and the design consistent in different fields. We have a clear vision of what makes Girard-Perregaux and pay close attention to our brand’s integrity.

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To honor the closeness between classical music and haute Horlogère -two ancestral arts still instilling an incomparable emotion-, Girard-Perregaux is associated to of one of the most unusual and prestigious musical event in Europe: the Menuhin Festival Gstaad. Exceptional concerts with international artists will take place until the 8th of September.

In tribute to this 51st Festival, Girard-Perregaux has dedicated a 10-pieces limited edition: Menuhin Festival Gstaad. In addition, the company organizes in its lounge located in the Festival tent, an exclusive presentation of two artists immersed in their work: a Girard-Perregaux master watchmaker and the renowned violin maker Claude Lebet.

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Cartier has added a gold automatic chronograph to its Seatimer collection.

The case, in 18kt yellow gold, measures 42.5mm and has a sapphire crystal and sapphire display back. The bezel has a ceramic insert as does the gold bracelet. The pushers and crown are finished with black cabochons.

Movement is the automatic Cartier caliber 8630. It is water resistant to 100 meters.

The Golden Tourbillon Panoramique from Corum is a limited edition of 66 pieces in gold (white and rose) and 5 pieces in platinum.

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No words can describe this beautiful Jaeger-LeCoultre Watch!

It seems with in the past few years there has been explosive growth in the luxury watch sector. This means that people are looking to watches to “look sharp” is the business world. Now the watches these people are picking are off brand Gold and Diamond Watches found at sites like GoldWatches.com etc. Which give them a sense of security because they are getting a quality piece jewelery and not paying for the “name” of the brand name watches. These watches have the same movement (ETA) as the “brand name” watches and they are offered at a reduced price.

What is happening to the Brand Name Watch Companies?

When your company name is synonymous with the word “Luxury Watches” it means a lot in the fashion world! Ask any business man and they will tell you that they have a few Movado’s, Omega’s, or Rolex’s. So why are companies that are “entrenched” in the “Luxury Watches” market reassessing there image on the industry?

People like getting a good deal! For example some of top Google searches are for coupons! DealCatcher.com is one of the biggest most popular sites online. Now for people that can see through a “brand name” to the quality behind the watch and know that they can get the same if not a better watch without the “brand name”. You don’t need to tell them twice they will jump on it! This is the young and “Yuppie” crowd as well as the older “Hip” crowd.

Is this the death of the Brand Name Watch?

Never! Brand names will never die! They might lose some of them market however when a person is in doubt and wants to find a quality piece and has the money to pay for the “Name” then he will most certainly go with a Movado. Also every person enjoys that feeling when they go to a party and they see there friend wearing the same or a similar watch and they tell him “Hey we have the same watch!”

Conclusion!

Now for the big question! What is better a “Brand Name” Watch or a “non brand name” Watch? When looking at quality they are both the same. When looking at the price the “non-brand name” is probably cheaper. So it matters on what matters most to you! If you know what you want and are looking for a good quality watch but aren’t interested in getting a brand name you can feel safe in knowing that the watches out these are good quality! As for brand names if that is a must for you then go for it!

As usual GoldWatches.com offers all types of Gold Watches. Just head down to our site Here and look around!

James

Sources of watch pictures.

If you liked the Movado Watch Click Here If you are looking for some more Movado watches you can visit our Movado Watches section.

For the Audemars Piguet you can click here

If you want to see the Geneve Watch you can click here