Celebrating its 80th birthday this year, it mounted the red-carpeted steps at the 62nd Cannes Film Festival on the wrist of Jaeger-LeCoultre muse Diane Kruger, accompanied by the entire cast of Quentin Tarantino’s Inglourious Basterds. Two worlds in which movement is an art, history means wealth and time spells energy.

Movies share with Jaeger-LeCoultre the kind of visionary spirit nurtured by tradition, the magic of a perfectly controlled yet perpetually evolving mechanism. Within this eminently cultural context, the Manufacture has chosen to celebrate the 80th anniversary of its star movement, Caliber 101, on the red carpets of the Cannes Film Festival as well as at the famous Mostra festival in Venice which it is partnering for the fifth year running. From September 2nd to 12th 2009, the brand will be escorting silver screen icons in the City of the Doges with a dream cast of eight one-of-a-kind creations, each setting a unique stage for the amazing Caliber 101.

At the end of the year, Jaeger-LeCoultre’s film adventures will continue in Paris with its sponsorship of an exceptional exhibition dedicated to the work of Fellini and scheduled to run in the Jeu de Paume musem from October 17th 2009 through January 17th 2010.

Movie magic often stems from a certain spark that magnifies a given film, from a lighting effect that accentuates an actor’s performance, from an angle that reveals what would otherwise be invisible. Certain masterpieces of cinema become legends and continue to fascinate audiences despite the passing years. Like watchmaking, film-making loves change and renewal, while never omitting to pay tribute to its historical pillars that represent an inexhaustible source of inspiration for subsequent generations. In the same way, certain horological masterpieces become legends and historical benchmarks in the industry heritage. Caliber 101 is one such creation.

Celebrating its 80th birthday this year, it mounted the red-carpeted steps at the 62nd Cannes Film Festival on the wrist of Jaeger-LeCoultre muse Diane Kruger, accompanied by the entire cast of Quentin Tarantino’s Inglourious Basterds . The actress chose a 1959 vintage model with a plantlife-themed design entirely set with diamonds and providing a sparkling showcase for what has remained the world’s smallest watch mechanism ever since its creation. Caliber 101 is also set to shine at the Venice Film Festival from September 2nd to 12th.

Celebrities and watchmaking devotees will also have an opportunity to rediscover this historical movement at a prestigious gala evening held on September 8th, where the eight one-of-a-kind creations – including two re-editions – will be unveiled. Vividly portraying the creativity of the artisans within the Manufacture, these watches featuring a variety of styles will interpret the infinitely small in a number of fascinating and consistently elegant ways.

A loyal partner of the Venice film festival since 2005, Jaeger-LeCoultre will be a key player in all the important scenes of the event, adorning stars with its finest creations and presenting award winners with a personalised Reverso watch. Four one-of-a-kind models will reward the actor and actress of the year, as well as the best film designated to receive the famous Golden Lion. Each of these creations will bear a lacquered engraving of the lion, a symbol of the legendary city exquisitely crafted by hand in keeping with the noblest traditions, as well as a commemorative inscription.

The Mostra would be nothing without the city that hosts it: Venice. Naturally concerned with preserving the many facets of the world heritage, Jaeger-LeCoultre is partnering UNESCO in the Tides of Time project , which is featuring Venice this year on its list of unique sites deserving protection. On September 2nd, a special page in the International Herald Tribune will be entirely devoted to this site in order to highlight its exceptional nature.

Finally, the magic of Cinema as exercised by the greatest Italian names will continue to weave its spell in Paris as of autumn 2009. Jaeger-LeCoultre has been committed to safeguarding our common cultural heritage as a patron of the Jeu de Paume museum. An exhibition dedicated to the work of Fellini will be on show from October 20th 2009 through January 17th 2010 in this prestigious Parisian haven of photography and image. The Manufacture is enthusiastically associating with this event that will explore the work of this brilliant film director who wrote a new chapter in movie history with the release of La Strada in 1948 and subsequently paved the way for an avant-garde and extravagant approach to film-making with La Dolce Vita in 1960.

The other day I walked into an Omega Luxury Watch Boutique and found they had these small silver booklets detailing the new Luxury Watch James Bond watch featured in Quantum of Solace. A notably nice feature is the “He” on the crown in reference to the helium escape valve. (“He” represents helium on the periodic table of elements)

You can pick this collectors item up at any Omega Watch store while supplies last.

 Jamie Foxx – Special Agent Roland Fleury

 Jennifer Garner – Special Agent Janet Mayes, forensics specialist 

Are wearing Casio G-Shocks

why no Movado

Resident Evil: Extinction is a 2007 science fiction action horror film, and sequel to the 2004 film Resident Evil: Apocalypse and is the third installment of the series of film adaptations based on the popular Capcom survival horror game series Resident Evil. The film was directed by Russell Mulcahy and produced by Paul Anderson, and will adapt several plot elements from Resident Evil: Code Veronica as well as feature various characters and creatures from the game series. The film is a departure from the usually dark and drab locations of other zombie films as it takes place in a desert wilderness.

Here is (Ashanti) Nurse Betty: A tough young woman who knows how to handle herself. As her name suggests she is a nurse and aids members of the group to full recovery. She is also wearing a Casio G-Shock Watch!

Why No Movado

Wow a great Movie Eastern Promises! We see some watches there but i don’t know what they are! If someone knows please tell me. I know it’s not a Movado

I have provided some pictures here.

Ted Crawford (Anthony Hopkins), a meticulous-minded aeronautical engineer, discovers his wife Jennifer (Embeth Davidtz) is having an affair with police detective Rob Nunally (Billy Burke). Crawford then proceeds to shoot his wife, and immediately confesses to the crime. However, at his arraignment Crawford retracts his confession. He then engages in a battle of wits with rising star district attorney Willy Beachum (Ryan Gosling). Beachum quickly discovers that his case is falling apart as Crawford outwits him at every turn.

During the Movie we see Ryan Gosling wearing an expensive watch. We know he is wearing a IWC Portuguese Chrono.

We seem to see a common factor in movies. Stars are most of the times wearing a watch with complications! Shame Movado isn’t known for them!

Nicolas Cage stars as Chris Johnson – ‘Frank Cadillac’ – in the Hit movie “Next” is wearing a TAG Heuer Carrera

Cris Johnson (Nicolas Cage) is in a Las Vegas diner. He looks at the clock above the counter. He checks his own watch, and then glances out the door. He is looking for someone, but she doesn’t show. He appears to be haunted by visions of a young woman, probably connected to the diner. Cris is a clairvoyant living under an assumed name, Frank Cadillac, in Las Vegas. He has a minor magic show at one of the hotels, but he makes his living at “low stakes” gambling against the casinos. He manages to stay beneath the radar, never revealing his gift: the ability to see two minutes into his own future.

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We’ve managed to get our hands on some nice pictures of watches. Hope to see a Movado Soon

Apollo 13 was the third manned lunar-landing mission, part of Project Apollo under NASA in the United States. The crew members were Commander James A. Lovell, Command Module pilot John L. “Jack” Swigert, and Lunar Module pilot Fred W. Haise. It launched on April 11, 1970. Two days after the launch, the Apollo spacecraft was crippled by an explosion, caused by a fault in the oxygen tank. The explosion damaged the Service Module, resulting in a loss of oxygen and electrical power. The crew used the Lunar Module as a “lifeboat” in space. The command module systems remained functional, but were deactivated to preserve the vehicle’s capability to reenter Earth’s atmosphere. Despite great hardship caused by severe constraints on power, cabin heat, and potable water, the crew successfully returned to Earth.

In 1995 it was turned into a Movies Staring

Tom Hanks … Jim Lovell
Bill Paxton … Fred Haise
Kevin Bacon … Jack Swigert

What watches are all they wearing? They are wearing Omega SpeedMasters! We have a great review on them here

Wait until we find a Movado

MASKED raiders who stole watches worth thousands of pounds may have been members of a professional gang, it has been claimed.

Two men, wearing caps, hoods and scarves, smashed their way into Lister Horsfall jewelry shop on Corn Market, Halifax, and yesterday.

They forced open the front door grille and shattered the lower window before bursting into the shop and taking Omega watches – James Bond’s latest timepiece of choice – Anonimo watches and gold jewelry.

After studying

CCTV images, manager Nick Horsfall said he believed the burglary was the work of professional and highly organized criminals. “The speed at which they got into the shop was incredible”, he said. “It looked like the work of professionals. They knew what they wanted.

“The CCTV is not the best quality because it’s dark but they are good cameras so we’re hoping something will come from that.”

Mr Horsfall, whose family has owned the business for four generations, said he discovered the raid when he arrived for work at 5.30am.

Mark McManus, of Calderdale CID, said police were checking town-centre CCTV.

He urged anyone with information to come forward. He said the two men wore dark clothing, one with a light-colored baseball cap, the other wearing a scarf wrapped round his face. They were carrying a large tartan bag.

 He isn’t wearing a Movado so what is he wearing!

The Mostra (generally referred to in English as the Venice Film Festival) is celebrating its 75th anniversary this year. For the third year running, the Manufacture Jaeger-LeCoultre will be present at all the festival highlights, from the Golden Lion prize-giving ceremony for directors and actors honored by the jury, to making prestigious models available to stars for their red carpet walk across the famous “footbridge”.

In addition to its role within the festivities themselves, Jaeger-LeCoultre intends to extend its patronage and to reinforce its action within the movie world.

The project dedicated to restoration of the filmmaking heritage, first proposed two years ago by the Fondazione La Biennale di Venezia, naturally caught the attention of the Swiss fine watch manufacturer. Itself enriched by over 170 years of history, the Manufacture Jaeger-LeCoultre is particularly sensitive to the concept of safeguarding and passing on values and skills, keenly aware of the extent to which the future is built on knowledge and improvement of the legacy handed down by previous generations.

The idea of creating a fund for restoring old films, called the “Fund for Cinema”, was thus born.

In 2006, Jaeger-LeCoultre was particularly touched by the decision to restore the Italian film “Il Feroce Saladino”, a cult movie released in 1937, just a few years after the creation of the Reverso watch (1931).

In 2007, to celebrate the 75th anniversary of the Mostra, the film selected for restoration is ” Gli uomini che mascalzoni” (What Scoundrels Men Are), directed in 1932 by Mario Camerini. A particularly powerful symbol in light of the fact that this was the first Italian film presented at the first edition of the Mostra Internazionale d’Arte Cinematografica on the evening of August 11th 1932.

Development projects

Looking ahead, these projects are to be followed by an annual contribution to the film restoration fund of La Biennale di Venezia, in which the brand has every confidence with regard to the choice of projects to be supported.

For the 2007 edition, Sergio Castellito, Catherine Deneuve, Charlotte Gainsbourg, Josh Hartnett, Valentino Rossi and Oliver Stone have graciously provided their respective signatures.

These one-of-a-kind creations will be auctioned at the festival pre-opening gala evening staged by La Biennale di Venezia at the PALAZZO QUERINI DUBOIS on August 28th.

The entire proceeds from this auction, organized by the famous Antiquorum auctioneers, will be donated to the fund for restoration of old films run by La Biennale di Venezia.

Important Notice
• Buyers will be charged only the hammer price
• As these watches are sold for charity, local TVA is not applicable and cannot be deducted upon exportation from Italy

FICHE FILM

What Scoundrels Men Are! (Gli uomini che mascalzoni…,1932)

Provisional title: Taxi; Director: Mario Camerini; Story: Mario Camerini, Aldo De Benedetti ; Screenplay: Mario Camerini, Aldo De Benedetti, Mario Soldati ; Actors: Vittorio De Sica (Bruno) , Lia Franca (Mariuccia), Cesare Zoppetti (Tadino) , Aldo Moschino – later Giacomo Moschini (conte Piazzi), Pia Lotti – later Carla Lotti (Gina); Photography: Massimo Terzano, Domenico Scala; Editing: Fernando Tropea ; Music: Cesare A. Bixio, Armando Fragna; Songs: “Parlami d’amore Mariù” by Cesare A.Bixio and F.Neri; Sets: Gastone Medin; Produced by: Emilio Cecchi for Cines (Società anonima Stefano Pittalunga); Duration: 67′

Milan, 1930s. Bruno (Vittorio De Sica), a driver, meets Mariuccia, a shop assistant and daughter of a taxi driver, Tadino, in a perfumery. He invites her to go for a spin around the lakes north of Milan, in a car which he leads her to believe is his. Once they have arrived at an inn, Bruno leaves Mariuccia for a moment and happens to see his boss’s wife. He is forced to flee with the car without warning the girl. During his flight, he runs into a farmer’s cart; he returns home with a damaged car and is fired. Meanwhile, the troubled Mariuccia has had to spend the night at the inn, and she decides to break off her relationship with Bruno. The two start competing in making the other jealous. Thanks to Mariuccia, but without acknowledging the fact, Bruno finds a job at the Milan Trade Fair, and pretends to woo the girl in the stand opposite Mariuccia’s. He invites the other girl to the funfair, but when he sees Mariuccia in tears, he follows her, full of remorse, embraces her and they make up. The story ends with the girl’s father finding the pair of them in his taxi, and giving them his consent to get married.

Gli uomini che mascalzoni… was the first Italian feature film to be presented at the first edition of the International Film Festival, on the evening of 11th August 1932 on the terrace of the Hotel Excelsior at Lido di Venezia, and then called the Venice Film Exhibition. It is the most characteristic of Camerini’s works, and in many ways it forms a link between “white telephone films” and neo-realism. It is also one of his best films, marked by his highly graceful style that has rendered him immortal. In Gli uomini che mascalzoni…, we find all the main elements to be found in Camerini’s style: he reveals himself as a great portrayer of the lower middle classes in 1930s Italy, depicting the customs of the time through sentimental stories and episodes drawn from everyday reality, staged with a subtle and melancholic humorous tone. With this comic and sentimental film, Camerini in many ways anticipated the neo-realist movement, stylishly portraying the lives of ordinary people: a chauffeur, a taxi-driver in a real Milan, shown amidst its modernisation process in the 1930s, with its people, its roads and shops. The film marked the debut of Vittorio De Sica as actor and star of the silver screen. With this film, De Sica underwent two baptisms: as cinema actor and for the famous song by Bixio, “Parlami d’Amore Mariù”, which would become highly popular. Gli uomini che mascalzoni… proved to be one of the greatest successes of those years, and was remade in 1953 by Glauco Pellegrini under the title Gli uomini che mascalzoni!.

Biographical notes:

Mario Camerini (1895 – 1981), is unanimously considered to be one of Italy’s most important directors. Over a period of 50 years, he was one of the most productive and famous “craftsmen” in his field. Most of his 50 films (made between the end of the silent era and the beginning of the 1970s) were very well received throughout the world. Alongside Blasetti, Camerini was confirmed as the most important Italian director of the 1930s, following the release of Rotaie (1929), his last silent film. In 1930, he produced his first film with sound, La riva dei bruti, for Paramount at Joinville in France. Figaro e la sua gran giornata dates from 1931 and marks the beginning of the director’s comic and ironic touch, which was to characterise his best films. The film that revealed Camerini’s approach best is Gli uomini che mascalzoni…. Later, he also made Il cappello a tre punte (1934), Darò un milione (presented in Venice in 1935); Il signor Max (rewarded in Venice in 1937 with the Coppa del Ministero della cultura popolare for best Italian film), Ma non è una cosa seria (1936), Batticuore (1939), Grandi magazzini (presented in Venice in 1939), Una romantica avventura (presented in Venice in 1940), Promessi sposi (1941). After the war, Camerini filmed the quasi neo-realist Molti sogni per le strade (presented in Venice in 1950), which has some analogies with the contemporary Ladri di Biciclette, and subsequently and successfully devoted himself to popular drama and history films. These years saw him direct Il brigante Musolino (1950), Moglie per una notte (1952), Suor Letizia (presented in Venice in 1956), and Ulisse (Ulysses, 1954). The 1960s saw him make Crimen (1961) and Delitto quasi perfetto (1966). Camerini’s career continued until Don Camillo e i giovani d’oggi (1972), which enjoyed great public success. But the films that have assured him a place in the history of film-making are those from the “lower-middle-class”, as G.C. Castello defined them, made in the 1930s, in which he succeeded in giving a voice to the mannerisms, aspirations and dreams of a little, other Italy, with a subtle underlying vein of mischief.

It seems like they need some popularity! Now I see why Movado doesn’t do this!