VIP Dazzle Cartier 100th anniversary
Written by Nathan
VIP’s from Demi Moore, Kate Hudson, Justin Timberlake to Russell Simmons converged on Cartier’s Fifth Avenue Mansion in New York City Thursday night, to celebrate the jewellery icon’s 100th anniversary in the U.S. and to support charity.
To mark the anniversary, Cartier hosted a star-studded party in honour of fashion photographer Bruce Weber and his new book, ‘Cartier, I Love You: Celebrating 100 Years of Cartier in America.’
The evening was also a nod to Service Nation a coalition of 190 non-profit organizations that seeks to expand opportunities for Americans to serve at every life-stage in the hopes of making service a core element of our culture.
A portion of the proceeds of the Bruce Weber book will go to ServiceNation.
One party attendee, Demi Moore, also spoke at a press conference earlier in the day, announcing the Cartier, Weber, ServiceNation partnership.
“I look at the combination of taking a group like ServiceNation that is, I believe, really trying to make a change and create a new culture of service,” Moore said. “And by bringing it together with Cartier, which clearly has, at its 100th year an incredible, lasting legacy and to bring these two people together for this to create an awareness for something profound as giving back to one another, really I feel honoured to be here.”
Many celebrities displayed their Cartier bling.
When actress Kate Hudson was asked what Cartier means to her, she pulled on her diamond necklace and responded, “This.”
Eva Mendes and Rachel Weisz were also showing off their Cartier diamonds (even if some were just on loan).
But they also commended the jewellery icon for its charitable ways.
Mendes said, “But it’s not so much just for the jewels, it’s because Cartier has a heart. They’ve really helped me with my charity Art of Elysium. They continue to give and support to all different kinds of charities and charitable organizations.”
Weisz added, “I have a big bunch of Cartier bangles with many, many diamonds and then this is my Cartier love bracelet is for my charity, The Constant Gardner Trust, (named after the film, “The Constant Gardner,” which she starred in, and was filmed in Kenya).”And a fraction of proceeds of the sale of this goes to the trust and we have a school in northern Kenya,” Weisz said. “So people buying this bracelet, they’re educating kids in northern Kenya who wouldn’t be able to go to school, so it’s a beautiful thing Cartier is doing.”
The honouree, Weber, echoed their sentiments. “Cartier has always been very involved in a lot of different charities and a lot of different supports for the art,” Weber said.” “So I think that ServiceNation is a good place because it does so many different, different charities and really helps so many different kinds of people in need.”
Cartier is also marking its 100th American birthday by launching an exhibition that will display 100 one-of-a-kind Cartier Collection creations that will be showcased alongside pieces loaned from private collections. It will be on display at the Cartier Fifth Avenue Mansion through May 21st and then moves on to Beverly Hills.
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This post was written by Nathan. If you have any questions or comments you may contact him at nathan@jewelerslounge.com
